• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • B

    Board Infinity

    Advanced Content Creation and Marketing Design in Canva

    Skills you'll gain: Canva (Software), Content Performance Analysis, Collaborative Software, Marketing Strategies, Animations, Marketing Design, Brand Marketing, Marketing Automation, Content Marketing, Social Media Campaigns, Motion Graphics, Digital Media Strategy, Content Creation, Campaign Management, AI Enablement, Social Media Content, Marketing Materials, A/B Testing, Content Management, Version Control

    Advanced · Course · 1 - 3 Months

  • I

    IIT Bombay

    Introduction to Business Management: Winning Internally

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Production Process, Financial Management, Accounting, Business Management, Organizational Structure, Business, Manufacturing Operations, Leadership, Human Resources, Business Strategies, Strategic Thinking, Financial Statements, Innovation, Product Development, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Business Card Design And Business Networking For Marketing

    Skills you'll gain: LinkedIn, Events and Conferences, Sales Presentation, Copywriting, Professional Networking, Promotional Materials, Marketing Materials, Relationship Building, Business Marketing, Communication Strategies, Brand Awareness, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Internet History, Technology, and Security

    Skills you'll gain: Network Security, Network Protocols, Network Architecture, TCP/IP, Web Applications, Computer Networking, Encryption, Web Development, Web Servers, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    How I Got 50+ Podcast Appearances Using RadioGuestList

    Skills you'll gain: Podcasting, Search Engine Optimization, Brand Awareness, Sales Prospecting, Web Analytics and SEO, Media Relations, Public Relations, Promotional Strategies, Lead Generation

    Mixed · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Technical Product Management, Value Propositions, Product Strategy, Product Management, Strategic Marketing, New Product Development, Storytelling, Product Knowledge, Marketing Planning, Product Promotion, Market Share, Product Improvement, Brand Strategy, User Feedback, Strategic Partnership, Market Analysis, Communication Strategies, Customer Analysis

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Foundations of Business Intelligence

    Skills you'll gain: Stakeholder Engagement, Business Intelligence, Stakeholder Communications, Data-Driven Decision-Making, Dashboard, Business Analytics, Real Time Data, Data Integration, Data Modeling, Data Storytelling, Project Design, Data Analysis, Key Performance Indicators (KPIs), Business Process Improvement, Business Process, Project Implementation, Data Pipelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Machine Learning on Google Cloud

    Skills you'll gain: Feature Engineering, Generative AI, Model Deployment, Tensorflow, Google Cloud Platform, Keras (Neural Network Library), Machine Learning, Data Preprocessing, MLOps (Machine Learning Operations), Model Evaluation, Applied Machine Learning, Data Cleansing, Data Quality, AI Enablement, Prompt Engineering, Cloud Deployment, Supervised Learning, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Liderazgo efectivo para el siglo XXI

    Skills you'll gain: Emotional Intelligence, Self-Awareness, Empathy & Emotional Intelligence, Resilience, Personal Development, Teamwork, Storytelling, Community Organizing, Experimentation, Team Management, Initiative and Leadership, Leadership, Persistence, Community Development, Mindfulness, Adaptability, Ethical Standards And Conduct, Strategic Leadership, Professional Development, Complex Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Implement RPA Bots for Social Media Monitoring

    Skills you'll gain: Robotic Process Automation, Social Media Management, Social Media, Business Process Automation, Microsoft Excel, Brand Awareness, Automation, Market Analysis, Solution Design, Marketing Automation, Secure Coding, Process Design, Image Analysis, Driving engagement, Data Import/Export, UI Components, Web Scraping, Process Flow Diagrams, Project Documentation, Data Validation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Craft Omnichannel Strategy

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Return On Investment, Marketing Budgets, Cross-Channel Marketing, Marketing Channel, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Management, Data-Driven Decision-Making, Performance Analysis, Strategic Planning, Consumer Behaviour, Sales Presentation, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

1…575859…834

In summary, here are 10 of our most popular brand management courses

  • Advanced Content Creation and Marketing Design in Canva: Board Infinity
  • Introduction to Business Management: Winning Internally: IIT Bombay
  • Business Card Design And Business Networking For Marketing : Alex Genadinik
  • Internet History, Technology, and Security: University of Michigan
  • How I Got 50+ Podcast Appearances Using RadioGuestList: Alex Genadinik
  • Product Marketing and Go-to-Market Strategy: John Wiley & Sons
  • Foundations of Business Intelligence: Google
  • Machine Learning on Google Cloud: Google Cloud
  • Liderazgo efectivo para el siglo XXI: Universidad de los Andes
  • Implement RPA Bots for Social Media Monitoring: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok