Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Data Presentation, Interactive Data Visualization, Project Scoping, Data Visualization, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Prompt Engineering, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Business Requirements
Beginner · Professional Certificate · 3 - 6 Months

Arizona State University
Skills you'll gain: Sales Presentations, Presentations, Data Visualization, Marketing, Verbal Communication Skills, Public Speaking, Persuasive Communication, Advertising, Business Writing, Business Communication, Marketing Communications, Graphic Design, Product Promotion, Brainstorming, Market Research
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Data Visualization, R Programming, Statistical Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytics, Data Analysis, Statistical Hypothesis Testing, Variance Analysis
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, R Programming, Business Analytics, Probability & Statistics
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Brand Management, Marketing, Customer Relationship Management, Marketing Strategies, Consumer Behaviour, Brand Strategy, Market Dynamics, Customer Engagement, Target Market, Customer Insights, Customer Data Management, Market Analysis, Marketing Analytics, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Performance Appraisal, Human Resource Strategy, Human Resources, Compensation Strategy, Talent Management, Human Resources Management and Planning, Compensation Management, Performance Management, Organizational Development, Employee Engagement, Talent Acquisition, Employee Retention, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Collateral
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Data Import/Export, Predictive Modeling, Data Preprocessing, Regression Analysis, Data Science, Statistical Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data-Driven Decision-Making, Matplotlib, Data Visualization, NumPy, Python Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Data Analysis, Data Visualization Software, Business Analytics, Productivity Software, Business Analysis, Data Manipulation, Descriptive Statistics, Analysis, Statistics, Excel Formulas, Data Cleansing, Mathematical Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Stakeholder Communications, Data Pipelines, Business Reporting, Data Mart, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

National Taiwan University
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Analytics, Financial Data, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Business, Retail Store Operations, Marketing Strategies, Brand Management, Banking, Financial Services
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours