• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Effective Presentations

    Skills you'll gain: Presentations, Microsoft PowerPoint, Oral Expression, Public Speaking, Sales Presentations, Verbal Communication Skills, Virtual Teams, Target Audience, Microsoft Office, Communication, Persuasive Communication, Communication Strategies, Storytelling, Data Storytelling, Business Communication, Planning, Organizational Skills, Data Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Executive, Life Coach, Career, Or Business Coaching Success

    Skills you'll gain: LinkedIn, Coaching, Training Programs, Productivity, Revenue Management, Mentorship, Target Market, Professional Networking, Business Marketing, Client Services, Lead Generation, Social Media, Professional Development, Marketing Strategies, Business Strategy

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Virtual Selling

    Skills you'll gain: Sales, Sales Prospecting, Sales Training, Sales Strategy, Virtual Teams, Technical Sales, Sales Pipelines, Rapport Building, Sales Presentations, Relationship Building, Virtual Environment, Customer Engagement, Microsoft Teams, Consultative Selling, Global Marketing, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Success Management, Drive Engagement

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship: Launching an Innovative Business

    Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Sales Presentation, Customer Insights, Product Development, Team Building, Capital Markets, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Leeds

    Data Science: Ethical decision-making in practice

    Skills you'll gain: Data Ethics, Ethical Standards And Conduct, Data-Driven Decision-Making, Responsible AI, Risking, Research Methodologies, Data Governance, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Manufacturing & Engineering

    Skills you'll gain: Labor Compliance, Industrial Engineering, Manufacturing and Production, Production Process, Team Management, Manufacturing Processes, Communication Strategies, Engineering

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Financial Systems, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: Finance)

    Skills you'll gain: Organizational Change, Agentic Workflows, AI Enablement, Generative AI Agents, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Accounting and Finance Software, Financial Reporting

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Applied Financial Analysis

    Skills you'll gain: Key Performance Indicators (KPIs), Bookkeeping, Financial Forecasting, Budget Management, Financial Statement Analysis, Revenue Forecasting, Market Liquidity, Market Dynamics, Capital Budgeting, Operating Budget, Financial Analysis, Process Improvement, Financial Data, Variance Analysis, Predictive Analytics, Data-Driven Decision-Making, Financial Modeling, Financial Reporting, Process Optimization, Data Visualization

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Resilience Skills

    Skills you'll gain: Resilience, Positivity, Optimism, Cognitive flexibility, Relationship Building, Self-Awareness, Adaptability, Stress Management, Mindfulness, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life

    Skills you'll gain: Self-Awareness, Personal Development, Psychology, Research, Empathy, Cultural Diversity, Mindfulness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    814 reviews

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…585960…361

In summary, here are 10 of our most popular market research courses

  • Effective Presentations: Logical Operations
  • Executive, Life Coach, Career, Or Business Coaching Success: Alex Genadinik
  • Virtual Selling: LearnQuest
  • Entrepreneurship: Launching an Innovative Business: University of Maryland, College Park
  • Data Science: Ethical decision-making in practice: University of Leeds
  • Manufacturing & Engineering: Packt
  • The Global Financial Crisis: Yale University
  • Connect Google Ads & Analytics Data: Coursera
  • Agentic AI Content for Practitioners (Teams: Finance): Coursera
  • Applied Financial Analysis: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok