• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • U

    University of Colorado Boulder

    Robotic Path Planning and Task Execution

    Skills you'll gain: Robotics, Artificial Intelligence, Graph Theory, Algorithms, Computer Vision, Data Structures, Python Programming

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    MathWorks

    Deep Learning for Computer Vision

    Skills you'll gain: Model Evaluation, Computer Vision, Model Deployment, Anomaly Detection, Convolutional Neural Networks, Image Analysis, Transfer Learning, Matlab, Deep Learning, Artificial Neural Networks, Applied Machine Learning, PyTorch (Machine Learning Library), Data Preprocessing, Classification Algorithms, Data Visualization, Data Synthesis, Performance Tuning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    MedCerts

    Verbal Operants

    Skills you'll gain: Working With Children, Applied Behavior Analysis, Communication Disorders, Language Disorders, Non-Verbal Communication, Human Learning

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

  • E

    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Rutgers MBS: Introduction to Personal Care Science

    Skills you'll gain: Manufacturing Processes, Product Testing, Regulatory Compliance, Personal Care, Product Development, Laboratory Testing, Workforce Development, Packaging and Labeling, New Product Development, Clinical Trials, Quality Control, Entrepreneurship, Consumer Behaviour, Chemistry, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Sourcing Excellence

    Skills you'll gain: Supply Chain Management, Strategic Sourcing, Forecasting, Supply Chain Planning, Materials Management, Procurement, Supplier Management, Inventory Management System, Cash Management, Business Process Reengineering, Payment Processing, Product Quality (QA/QC)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Logistics Excellence

    Skills you'll gain: Logistics, Logistics Management, Warehouse Management, Supply Chain Management, Supply Chain, Transportation Management, Supply Chain Systems, Inventory and Warehousing, Order Fulfillment, Relationship Management, Supplier Relationship Management, Cash Flows, Complex Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Advanced · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, User Experience Design, Human Centered Design, Critical Thinking and Problem Solving, Creativity, Human Factors Engineering, User Research, Decision Making, Human Computer Interaction, Human Learning, User Interface (UI), Data Collection, Human Machine Interfaces, Research Design, Computer Displays, Accident Prevention, Control Systems

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    American Council on Exercise

    Goal Setting for Personal Trainers

    Skills you'll gain: Goal Setting, Health And Wellness Coaching, Smart Goals, Patient Education And Counseling, Workplace inclusivity, Motivational Interviewing, Patient Communication, Active Listening, Ethical Standards And Conduct, Coaching, Patient Evaluation, Exercise Science, Health Assessment, Behavior Management, Interpersonal Communications, Professionalism, Relationship Building

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

1…636465…112

In summary, here are 10 of our most popular consumer behavior courses

  • Robotic Path Planning and Task Execution: University of Colorado Boulder
  • Deep Learning for Computer Vision: MathWorks
  • Verbal Operants : MedCerts
  • Retail Management Mastery: Strategy, Analysis & Success: EDUCBA
  • Marketing Channel Benefits: Emory University
  • Rutgers MBS: Introduction to Personal Care Science: Rutgers the State University of New Jersey
  • Sourcing Excellence: Rutgers the State University of New Jersey
  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Logistics Excellence: Rutgers the State University of New Jersey
  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok