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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    111 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Gemini for Beginners: Develop a Social Media Marketing Plan

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Organizational Skills, Scheduling, Google Sheets, Project Management Software, Spreadsheet Software, Social Media Marketing, Social Media Strategy, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea Diseños de Marketing en Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Photo Editing, Marketing Design, Social Media Content, Graphic Design, Digital Design, Design Elements And Principles, Social Media Marketing, Content Creation, Social Media, Typography, Layout Design, Presentations, Marketing, Image Quality

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SAS

    Using Data for Geographic Mapping and Forecasting in SAS Visual Analytics

    Skills you'll gain: SAS (Software), Forecasting, Data Visualization Software, Data Mapping, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Predictive Analytics, Geospatial Mapping, Data Analysis, Geographic Information Systems, Data Manipulation, Data Transformation, Statistical Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP en Español

    Skills you'll gain: Google Cloud Platform, Model Deployment, Machine Learning, Unstructured Data, Advanced Analytics, Predictive Modeling, Jupyter, Artificial Intelligence, Natural Language Processing, Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The Good, Bad, and Ugly of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP - Italiano

    Skills you'll gain: Google Cloud Platform, Model Deployment, Unstructured Data, Tensorflow, Machine Learning, Jupyter, Data Pipelines, Big Data, Artificial Intelligence, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Search Engine Optimization (SEO) with Squarespace

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Dashboard, Database Design, Data Storytelling, Data Visualization, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, IBM DB2, Tableau Software, Relational Databases, Star Schema, IBM Cognos Analytics, Interactive Data Visualization, Microsoft SQL Servers, Regression Analysis, MySQL, Forecasting, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP en Français

    Skills you'll gain: Model Deployment, Google Cloud Platform, Tensorflow, Unstructured Data, SQL, Applied Machine Learning, Data Pipelines, Big Data, Cloud Deployment, Machine Learning, Jupyter, Artificial Intelligence, Natural Language Processing, Image Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    How Did We Get Here?The Development of Analytics in Football

    Skills you'll gain: Analytics, Performance Analysis, Descriptive Analytics, Business Analytics, Data-Driven Decision-Making, Data Analysis, Media and Communications, Analysis, Predictive Analytics, Performance Measurement, Data Collection, Small Data, Big Data, Spatial Analysis, Research, Performance Reporting, Learning Styles, Innovation, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Human Resources (HR) Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, LLM Application, AI Enablement, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Workflows, AI Personalization, Employee Engagement, Recruitment, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

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1…636465…434

In summary, here are 10 of our most popular marketing analytics courses

  • Create an A/B web page marketing test with Google Optimize: Coursera
  • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera
  • Crea Diseños de Marketing en Redes Sociales con Canva: Coursera
  • Using Data for Geographic Mapping and Forecasting in SAS Visual Analytics: SAS
  • Smart Analytics, Machine Learning, and AI on GCP en Español: Google Cloud
  • The Good, Bad, and Ugly of Marketing - Jagdish Sheth: Kennesaw State University
  • Smart Analytics, Machine Learning, and AI on GCP - Italiano: Google Cloud
  • Search Engine Optimization (SEO) with Squarespace : Coursera
  • IBM Business Intelligence (BI) Analyst: IBM
  • Smart Analytics, Machine Learning, and AI on GCP en Français: Google Cloud

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Modeling (9)
Social Media Marketing (9)
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