• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Agentic AI and AI Agents for Leaders

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, Generative AI, AI Orchestration, Workflow Management, AI Enablement, Agentic systems, LLM Application, Productivity, OpenAI, AI Personalization, Business Process Automation, AI Product Strategy, Large Language Modeling, Automation, Artificial Intelligence, Expense Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Career Success

    Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Project Controls, Feasibility Studies, Entrepreneurship, Team Leadership, Business Correspondence, Financial Statement Analysis, Project Planning, Team Performance Management, Concision, Team Management, Peer Review, Editing, Project Management, Communication, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social and Multimedia Content Creation

    Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    534 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    531 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strengthen Brand Equity

    Skills you'll gain: Brand Awareness, Brand Management, Branding, Brand Strategy, Brand Loyalty, Data Presentation, Marketing Effectiveness, Marketing Management, Data-Driven Decision-Making, Marketing, Visual Design, Customer Insights, Presentations, Data Analysis, Asset Management, Business Metrics, Digital Assets, Health Equity, Health Promotion, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SEO Visibility, Keyword Research, and Auditing

    Skills you'll gain: Keyword Research, Competitive Analysis, Marketing, Content Strategy, Digital Marketing, Auditing, Market Research, Test Tools, Technical Communication, Technical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Performance Dashboards

    Skills you'll gain: Dashboard, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Performance Reporting, Analysis, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Product Roadmaps, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Backlogs, ChatGPT, Test Planning, Registration, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Activation to Boost Retention

    Skills you'll gain: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Introduction to AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Engagement, Digital Marketing, Product Improvement, Web Analytics and SEO, Marketing Analytics, Performance Analysis, Customer Insights, Portfolio Management, Presentations, Generative AI Agents, Key Performance Indicators (KPIs), Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Beginner · Course · 1 - 4 Weeks

1…646566…440

In summary, here are 10 of our most popular marketing strategy courses

  • Agentic AI and AI Agents for Leaders: Vanderbilt University
  • Career Success: University of California, Irvine
  • Social and Multimedia Content Creation: Adobe
  • Strategic Sales Management: Fundação Instituto de Administração
  • Strengthen Brand Equity: Coursera
  • SEO Visibility, Keyword Research, and Auditing: Coursera
  • Build Performance Dashboards: Coursera
  • IBM Product Manager: IBM
  • Analyze Activation to Boost Retention: Coursera
  • What is Social?: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok