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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, ChatGPT, AI Enablement, Presentations, Generative AI, AI Personalization, AI Workflows, Multimedia, OpenAI, Artificial Intelligence, Productivity Software, Content Creation, Brainstorming, Proofreading

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    315 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Unilever

    Unilever Digital Marketing Analyst

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech

    4.7
    Rating, 4.7 out of 5 stars
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    327 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Edureka

    Analytics Engineering with dbt

    Skills you'll gain: Data Storytelling, SQL, Data Engineering, Data Presentation, Key Performance Indicators (KPIs), Star Schema, Dashboard, Data Modeling, Data Quality, Business Analytics, Database Design, Data Mart, Business Intelligence, Data Validation, Analytics, YAML, Data Pipelines, Data Transformation, Performance Tuning, Analysis

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Statistical Methods, Machine Learning, Statistics

    4.4
    Rating, 4.4 out of 5 stars
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    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
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    767 reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Financial Risk, Capital & Governance Analytics

    Skills you'll gain: Risk Modeling, Risk Analysis, Lending and Underwriting, Risk Management Framework, Financial Analysis, Financial Market, Portfolio Risk, Risk Management, Bank Regulations, Financial Systems, Operational Risk, Analysis, Commercial Lending, Responsible AI, Business Risk Management, Safety Culture, Financial Regulation, Business Continuity, Governance, Capital Budgeting

    Beginner · Specialization · 3 - 6 Months

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    The Hong Kong University of Science and Technology

    Business English for Non-Native Speakers

    Skills you'll gain: Business Writing, Sales Presentation, Business Correspondence, Interviewing Skills, Business Communication, Case Studies, Business Ethics, Data Visualization, Oral Expression, Presentations, Target Audience, Report Writing, Writing, English Language, Business Analysis, Analysis, Communication Strategies, Verbal Communication Skills, Intercultural Competence, Communication

    4.5
    Rating, 4.5 out of 5 stars
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    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
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    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

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    UNSW Sydney (The University of New South Wales)

    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

    Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
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    958 reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Apply Quantitative Data Analysis Using R

    Skills you'll gain: Quantitative Research, Scatter Plots, R Programming, Statistical Visualization, Correlation Analysis, Descriptive Statistics, Statistical Analysis, Data Analysis, Data Visualization, Statistics, Exploratory Data Analysis, Data Import/Export, Data Structures

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Advanced Sales Prospecting and Lead Generation

    Skills you'll gain: B2B Sales, Customer Engagement, Marketing Automation, LinkedIn, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Personalized Service, Content Creation, Automation, Video Production

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • 2026 AI And ChatGPT At Work: Productive AI Use For Beginners: Alex Genadinik
  • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
  • Unilever Digital Marketing Analyst: Unilever
  • Analytics Engineering with dbt: Edureka
  • Data Analysis and Interpretation: Wesleyan University
  • Pharmaceutical and Medical Device Innovations: University of Minnesota
  • Apply Financial Risk, Capital & Governance Analytics: EDUCBA
  • Business English for Non-Native Speakers: The Hong Kong University of Science and Technology
  • Small Business Marketing Using YouTube: Coursera
  • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)

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