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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, AI Personalization, Digital Transformation, Marketing, Artificial Intelligence, Business Metrics, Automation, Business Technologies, Innovation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Business Analysis Fundamentals

    Skills you'll gain: Stakeholder Management, Business Analysis, Project Management, Stakeholder Analysis, Analysis, Requirements Elicitation, Risk Management, Microsoft Power Platform, Business Process Improvement, Problem Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    App Development With AI. Plus, App Marketing And Monetization - 2026

    Skills you'll gain: Instagram, TikTok, Debugging, Podcasting, Video Production, Vibe coding, Prototyping, Social Media Content, Social Media Marketing, Social Media, Search Engine Optimization, Social Media Strategy, Copywriting, Content Marketing, Mobile Development, Keyword Research, Mobile Development Tools, Application Development, Case Studies, Other Mobile Programming Languages

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Analytics and Visualization with Tableau and more

    Skills you'll gain: R Programming, Alteryx, Statistical Programming, Tableau Software, Data Cleansing, Data Visualization Software, Dashboard, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Structures, Statistical Analysis, Workflow Management, Data Analysis, Data Processing, Data Manipulation, Data Transformation, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, AI Enablement, Marketing Analytics, Personalized Service, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights, Artificial Intelligence and Machine Learning (AI/ML), Customer Retention, Responsible AI, Customer Advocacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Data Analytics in Excel Using Real-World Examples

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Management, Data Analysis, Data Cleansing, Pivot Tables And Charts, Analytical Skills, Data Manipulation, Data Entry, Statistical Analysis, Data Import/Export, Data Quality, Data Visualization Software, Data Validation, Forecasting

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Data Analytics with Minitab for Business Decisions

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Minitab, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Correlation Analysis, Quantitative Research, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Master of Science in Data Analytics Engineering

    Skills you'll gain: Data Storytelling, Text Mining, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Generative AI, Web Scraping, Plotly, Classification Algorithms, PyTorch (Machine Learning Library), Operations Research, Supervised Learning, NoSQL, Database Theory, Exploratory Data Analysis, Time Series Analysis and Forecasting, Natural Language Processing

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Fundamentals of Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Surveys, Tidyverse (R Package), Data Analysis, Demography, Public Administration, Policy Analysis, Public Policies, R Programming, Statistical Programming, Data Transformation, Data Cleansing, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intro to Data Analytics, SQL, and EDA Using Python

    Skills you'll gain: SQL, Data Analysis, Seaborn, Exploratory Data Analysis, Analytics, Data Visualization, Data Visualization Software, Matplotlib, Data Storage, Pandas (Python Package), Big Data, Data Science, Data Management, Data Manipulation, Data Cleansing, NumPy

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI agents and creator tools for marketing professionals: AI Business School
  • Introducción al Marketing de Redes Sociales con Visme: Coursera
  • Business Analysis Fundamentals: Microsoft
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • App Development With AI. Plus, App Marketing And Monetization - 2026: Alex Genadinik
  • Data Analytics and Visualization with Tableau and more: Packt
  • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
  • Data Analytics in Excel Using Real-World Examples: Packt
  • Apply Data Analytics with Minitab for Business Decisions: EDUCBA
  • Master of Science in Data Analytics Engineering: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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