Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience
Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Email Marketing, Scripting, Google Sheets, Workflow Management, Automation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Statistical Visualization, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Apache Hadoop, Product Lifecycle Management, Generative AI, Data Science
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
Beginner · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Dashboard, Data Visualization Software, Plotly, Data Visualization, Model Evaluation, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Matplotlib, Pandas (Python Package), Data Presentation, Data Science, Data Import/Export, Programming Principles, Web Scraping, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Data Architecture, Robotics, Business Logic, Leadership
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Database Management, Data Warehousing, Data Governance, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: NoSQL, Apache Spark, Data Warehousing, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, IBM Cognos Analytics, MySQL, Database Administration, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Operations, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Ideation, Social Media Content, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours