Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Yale University
Skills you'll gain: Social Impact, Health Promotion, Driving engagement, Program Evaluation, Applied Behavior Analysis, Survey Creation, Digital Communications, Public Health, Instagram, Facebook, Data Collection, Budget Management
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Social Sciences, Statistical Analysis, R Programming, Sociology, Statistical Modeling, Statistical Hypothesis Testing
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Labor Law, Labor Relations, Labor Compliance, Case Studies, Compensation Analysis, Benefits Administration, Regulation and Legal Compliance, Workforce Management, Case Law
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Applied Machine Learning, Data Preprocessing, Classification Algorithms, Random Forest Algorithm, Data Transformation, Regression Analysis, Feature Engineering, Decision Tree Learning, Machine Learning, Exploratory Data Analysis
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Learning Theory, Human Learning, Motivational Interviewing, Education and Training, Teaching, Scientific Methods, Communication Strategies, Research, Science and Research, Research Methodologies, Instructional Design, Critical Thinking, Communication, Behavioral Economics, Decision Making, Psychology
Beginner · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: FinTech, Financial Inclusion, Financial Services, Mobile Banking, Banking Services, Data Sharing, Financial Regulation, Financial Systems, Application Programming Interface (API), Financial Data, Banking, Financial Regulations, Payment Systems, International Finance, Law, Regulation, and Compliance, Retail Banking, API Design, Data Governance, Finance, General Data Protection Regulation (GDPR)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Brand Management, Strategic Marketing, Brand Marketing, Marketing Strategies, Branding, Marketing, Marketing Strategy and Techniques, Brand Strategy, Business Marketing, Value Propositions, Market Analysis, Digital Marketing
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cucumber (Software), API Testing, Gherkin (Scripting Language), Behavior-Driven Development, JSON, Restful API, Apache Maven, Test Tools, Test Case, JUnit, Test Script Development, Security Testing, Test Automation, Authentications, Application Programming Interface (API), Test Data, Scalability, Java Programming, Software Testing, Java
Beginner · Specialization · 1 - 3 Months