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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How Technology Will Shape Marketing with Jagdish Sheth

    Skills you'll gain: Digital Advertising, Marketing, MarTech, Market Dynamics, Advertising, Sales, Social Media, Digital Transformation, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Consultative Selling, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Posicionamiento: La base del éxito en la estrategia de marketing

    Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to use influencer marketing to grow instagram business

    Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business

    2.3
    Rating, 2.3 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SAS

    Performing Network, Path, and Text Analyses in SAS Visual Analytics

    Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Data Visualization, Data Manipulation, Data Analysis, Exploratory Data Analysis, Statistical Programming, Data Preprocessing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP en Español

    Skills you'll gain: Google Cloud Platform, Model Deployment, Unstructured Data, MLOps (Machine Learning Operations), Tensorflow, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Search Engine Optimization (SEO) with Squarespace

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Construye una campaña de e-mail marketing con Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Einführung in Marketing für soziale Medien mit Visme

    Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Marketing Materials, Organizational Skills, Graphic and Visual Design, Brand Awareness, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The Good, Bad, and Ugly of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • How Technology Will Shape Marketing with Jagdish Sheth: Kennesaw State University
  • Pesquisa de Mercado e a Gestão Estratégica de Marketing: Fundação Instituto de Administração
  • Posicionamiento: La base del éxito en la estrategia de marketing: IE Business School
  • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
  • How to use influencer marketing to grow instagram business: Coursera
  • Performing Network, Path, and Text Analyses in SAS Visual Analytics: SAS
  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder
  • Smart Analytics, Machine Learning, and AI on GCP en Español: Google Cloud
  • Search Engine Optimization (SEO) with Squarespace : Coursera
  • Construye una campaña de e-mail marketing con Mailchimp: Coursera

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