Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Maryland, College Park
Skills you'll gain: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Relationship Building, User Feedback, Content Strategy
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Advertising Campaigns, Animations, Design, Brand Awareness
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, ChatGPT, Brand Management, Digital Content, AI Enablement, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Drive Engagement, Social Media Strategy, Market Research, Copywriting, Storytelling
Intermediate · Guided Project · Less Than 2 Hours