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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Data Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Prompt Engineering Tools, Data Analysis, Dashboard, Real Time Data, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Data Visualization Software, AI Workflows, AI Personalization, Statistical Analysis, Python Programming, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Data Literacy, Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Keywords & Schema

    Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Analysis, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data-Driven Decision-Making, Data Visualization, Presentations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Data Presentation, Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Programming Principles, Predictive Modeling, Data Science, Unsupervised Learning, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Data Manipulation, Data Transformation, Matplotlib, Predictive Modeling, Data Cleansing, Data Science, Programming Principles, Python Programming, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM & Darden Digital Strategy

    Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Data Analysis, Big Data, Cloud Platforms, Cloud Computing, Data Cleansing, Apache Hadoop, Statistical Analysis, Generative AI, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, R (Software), Data Modeling, Relational Databases, Stored Procedure, R Programming, Model Deployment, Databases, Data Science, Big Data, Query Languages, GitHub, Data Visualization Software, Data Preprocessing, Data Cleansing, Cloud Computing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Google UX Design: Google
  • Omnichannel Retail Strategy: University of Pennsylvania
  • Generative AI for Data Analysts: IBM
  • Ask Questions to Make Data-Driven Decisions: Google
  • Optimize SEO: Keywords & Schema: Coursera
  • Excel Skills for Business: Essentials: Macquarie University
  • Capstone: Create Value from Open Data: ESSEC Business School
  • GA Goal Tracking & Setup: Coursera
  • Data Science Foundations: IBM
  • Applied Data Science: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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