• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • É

    École Polytechnique Fédérale de Lausanne

    Smart Cities – Management of Smart Urban Infrastructures

    Skills you'll gain: Energy and Utilities, Transportation Operations, Governance, Systems Thinking, Technology Roadmaps, Emerging Technologies, Technology Strategies, Innovation, Internet Of Things, Digital Transformation, Sustainable Systems, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Social Media, Content Creation, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Color Theory, Storytelling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • T

    The University of North Carolina at Chapel Hill

    Introduction to Environmental Law and Policy

    Skills you'll gain: Environmental Laws, Environmental Policy, Environmental Regulations, Environmental Issue, Environment, Law, Regulation, and Compliance, Case Law, Pollution Prevention, Hazard Analysis, Water Quality, Water Resource Management, Legal Research, Climate Change Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Being a Teacher

    Skills you'll gain: Pedagogy, Communication Strategies, Teaching, Instructional Strategies, Classroom Management, Student Engagement, Professional Development, Self-Awareness, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • Y

    Yale University

    America's Written Constitution

    Skills you'll gain: Court Systems, Political Sciences, Public Safety and National Security, Civil Law, Social Justice, Policy Analysis, Public Policies, Governance, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    466 reviews

    Mixed · Course · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Instructional Design Foundations and Applications

    Skills you'll gain: Instructional and Curriculum Design, Needs Assessment, Instructional Design, Learning Theory, Diversity and Inclusion, Training and Development, Education and Training, Curriculum Development, Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    862 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Anticorrupción: Introducción a conceptos y perspectiva práctica

    Skills you'll gain: Ethical Standards And Conduct, Business Ethics, Social Network Analysis, Public Administration, Accountability, Policy Analysis, Law, Regulation, and Compliance, Analysis, Social Sciences, Systems Thinking, Case Studies, Regulation and Legal Compliance, Governance, Social Justice, Disciplinary Procedures, Legal Proceedings, Compliance Training, Political Sciences, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • A

    AI CERTs

    AI for Legal Professionals

    Skills you'll gain: Legal Technology, Legal Research, Responsible AI, Legal Risk, Legal Discovery, Electronic Discovery, Data Ethics, Legal Support, Legal Writing, Contract Review, Law, Regulation, and Compliance, Law Practice Management Software, Legal Strategy, Regulation and Legal Compliance, AI Enablement, Information Privacy, Business Process Automation, Artificial Intelligence and Machine Learning (AI/ML), Intellectual Property, Generative AI

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    IA generativa en el aula

    Skills you'll gain: Generative AI, Prompt Engineering, ChatGPT, AI Personalization, Digital pedagogy, LLM Application, Responsible AI, Artificial Intelligence, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    658 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    International Water Law

    Skills you'll gain: Pollution Prevention, Water Resources, Water Resource Management, Environmental Regulations, Environmental Laws, Arbitration, Climate Change Adaptation, International Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    456 reviews

    Intermediate · Course · 1 - 3 Months

1…717273…506

In summary, here are 10 of our most popular social media marketing courses

  • Smart Cities – Management of Smart Urban Infrastructures: École Polytechnique Fédérale de Lausanne
  • Adobe Content Creator: Launching Your Creative Career: Adobe
  • Introduction to Environmental Law and Policy: The University of North Carolina at Chapel Hill
  • Foundations of Teaching for Learning: Being a Teacher: Commonwealth Education Trust
  • America's Written Constitution: Yale University
  • Instructional Design Foundations and Applications: University of Illinois Urbana-Champaign
  • Anticorrupción: Introducción a conceptos y perspectiva práctica: Universidad Nacional Autónoma de México
  • AI for Legal Professionals: AI CERTs
  • Search Engine Optimization (SEO): University of California, Davis
  • Foundations of Neuroscience: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok