Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, People Analytics, HR Tech, AI Enablement, AI Product Strategy, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Data Security, Governance, Human Resources, Credit Risk, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Motion Graphics, Animations, User Interface and User Experience (UI/UX) Design, Usability, User Experience, Wireframing, Interaction Design, User Interface (UI) Design, Prototyping, UI Components, Cascading Style Sheets (CSS), Web Content Accessibility Guidelines, Style Guides, Responsive Web Design
Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
Advanced · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement
Beginner · Course · 1 - 3 Months
Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Selling Techniques, Marketing Psychology, Sales Process, Upselling, Customer Relationship Management, Sales Presentation, Negotiation, Price Negotiation, Contract Negotiation, Customer Insights, Virtual Teams, Cross-Channel Marketing, Customer Relationship Building
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, ChatGPT, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Machine Learning
Beginner · Course · 1 - 4 Weeks

University at Buffalo
Skills you'll gain: Blockchain, Cryptography, Transaction Processing, Network Protocols, Encryption, Data Structures, Distributed Computing, FinTech, Data Integrity, Emerging Technologies, Virtual Machines, Data Validation, Algorithms, Verification And Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis
Beginner · Guided Project · Less Than 2 Hours