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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    Analyze and Optimize User Retention

    Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Track & Optimize AI Traffic Flow

    Skills you'll gain: Marketing Analytics, Web Analytics, Google Gemini, Marketing Strategies, AI Enablement, Data Storytelling, Data Analysis, User Flows, ChatGPT, Digital Media Strategy, Analytics, Data-Driven Decision-Making, Customer Analysis, Process Analysis, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, AI Personalization, Mobile Development, Anthropic Claude, Data Ethics, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Software Development, Application Design, Cloud Development, Data Strategy, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Application Security, DevSecOps

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Business Metrics for Data-Driven Companies

    Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Business Process, Tableau Software, Business Analysis, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Data-Driven Decision-Making, Digital Transformation, E-Commerce, Financial Services, SQL, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    8.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Brand Logos for Digital Impact

    Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Optimize SEO: Audit, Remediate & Rank

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Performance Measurement, Technical Consulting, Performance Analysis, Content Management Systems, Digital Marketing, Auditing, Performance Reporting, Data-Driven Decision-Making, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming and Software Engineering Fundamentals

    Skills you'll gain: File I/O, Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, AI Personalization, Program Development, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Analysis, Cascading Style Sheets (CSS)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Modern Data Strategy for Enterprise Generative AI

    Skills you'll gain: Vector Databases, Responsible AI, Data Strategy, Data Ethics, Data Management, Data Architecture, Data Security, Generative AI, AI Security, Generative AI Agents, Data Governance, Retrieval-Augmented Generation, Interoperability, Data Store, AI Workflows, Enterprise Architecture, AI Enablement, Metadata Management, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML)

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 1 - 3 Months

1…727374…434

In summary, here are 10 of our most popular marketing analytics courses

  • Analyze and Optimize User Retention: Coursera
  • Optimizing a Website for Google Search: University of California, Davis
  • Track & Optimize AI Traffic Flow: Coursera
  • Generative AI for Mobile App Developers: IBM
  • Digital Campaign Management & Optimization: Coursera
  • Compare User Behavior with Segments: Coursera
  • Business Metrics for Data-Driven Companies: Duke University
  • Brand Logos for Digital Impact: Coursera
  • Digital Product Management: University of Virginia
  • Optimize SEO: Audit, Remediate & Rank: Coursera

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