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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
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    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Agentic AI Content for Practitioners (Teams: Finance)

    Skills you'll gain: Organizational Change, Agentic Workflows, AI Enablement, Generative AI Agents, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Accounting and Finance Software, Financial Reporting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    Universiteit Leiden

    EU policy and implementation: making Europe work!

    Skills you'll gain: Policy Analysis, Public Policies, Economics, Policy, and Social Studies, Policy Development, Environmental Policy, Program Evaluation, Governance, Immigration Law, Research Methodologies

    4.4
    Rating, 4.4 out of 5 stars
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    195 reviews

    Intermediate · Course · 1 - 3 Months

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    Universitat de Barcelona

    Magic in the Middle Ages

    Skills you'll gain: European History, World History, Art History, Research, Investigation, Cultural Diversity, Anthropology

    4.6
    Rating, 4.6 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 3 Months

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    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
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    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
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    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    University of Michigan

    Emotional Intelligence: Cultivating Immensely Human Interactions

    Skills you'll gain: Non-Verbal Communication, Mentorship, Emotional Intelligence, Personal Development, Self-Awareness, Interpersonal Communications, Social Skills, Coaching, Empathy, Leadership Development, Resilience, Team Building, Leadership

    4.7
    Rating, 4.7 out of 5 stars
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    520 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Packt

    AI & Quantum Computing – Zero to Expert Bootcamp

    Skills you'll gain: Reinforcement Learning, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Tensorflow, Machine Learning, Artificial Intelligence, Artificial Neural Networks, Computer Science, Algorithms, Data Processing, Python Programming

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
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    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    Caltech

    The Evolving Universe

    Skills you'll gain: Physical Science, Physics, General Science and Research, Systems Of Measurement, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    838 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's Guide to Omic Data

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Laboratory Research, Metadata Management, Science and Research, R Programming, Spatial Data Analysis, Scientific Methods, Data Collection, Data Quality, Research, Quantitative Research, Informatics, Biology, Laboratory Techniques, Analysis

    3.7
    Rating, 3.7 out of 5 stars
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    33 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Analysing: Numeric and digital literacies: Macquarie University
  • Next-Gen Brand Management: Coursera
  • Agentic AI Content for Practitioners (Teams: Finance): Coursera
  • EU policy and implementation: making Europe work! : Universiteit Leiden
  • Magic in the Middle Ages: Universitat de Barcelona
  • Estrategia y Planificación de Marketing : Universidad de Palermo
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Emotional Intelligence: Cultivating Immensely Human Interactions: University of Michigan
  • AI & Quantum Computing – Zero to Expert Bootcamp: Packt
  • Marketing Analytics Foundation: Meta

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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