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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Regression Analysis, Excel Formulas, Business Modeling, Simulation and Simulation Software, Operations Research, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software, Process Optimization, Decision Tree Learning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Content Marketing

    Skills you'll gain: Content Marketing, Content Performance Analysis, Marketing Strategy and Techniques, Key Performance Indicators (KPIs), Search Engine Optimization, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns, Scalability, Customer Engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Content Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Structure, Funding and Negotiation For Startups

    Skills you'll gain: Intellectual Property, Governance, Value Propositions, Entrepreneurship, Due Diligence, Business Valuation, Negotiation, User Research, Business Strategies, Customer Insights, Business Planning, Business Development, Strategic Partnership, Product Knowledge, Business Modeling, Regulation and Legal Compliance, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize SEO: Audit, Remediate & Rank

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Performance Measurement, Technical Consulting, Performance Analysis, Content Management Systems, Digital Marketing, Auditing, Performance Reporting, Data-Driven Decision-Making, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Google Search Console: #1 SEO Tool To Track SEO

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Performance Metric, Responsive Web Design

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training for High Performing Teams

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Sales Training, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development, Target Market, Service Level Agreement, Employee Training

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Melbourne

    Global Adolescent Health

    Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Policy, Health Education, Health Promotion, Public Health, Socioeconomics, Human Development, Community Health, Mental Health, Child Health, Chronic Diseases, Nutrition and Diet

    4.8
    Rating, 4.8 out of 5 stars
    ·
    126 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment and Validate Your Live Marketing Data

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Target Audience, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Performance marketing, Data Validation, Real Time Data, Customer Insights, Trend Analysis, Data Quality, Anomaly Detection, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Modern Financial Operations(FinOps) with Generative AI

    Skills you'll gain: Accounts Payable and Receivable, Accounting and Finance Software, Financial Data, Make.com, Financial Forecasting, Financial Management, Credit Risk, Generative AI, Financial Controls, Financial Analysis, Finance, Billing & Invoicing, Financial Auditing, Artificial Intelligence, ChatGPT, Accounting, Tax Compliance, Tax Management, Automation, No-Code Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Operations Management

    Skills you'll gain: Operations Management, Operational Efficiency, Process Analysis, Process Management, Process Improvement, Lean Methodologies, Workflow Management, Continuous Improvement Process, Capacity Planning, Quality Management, Supply Chain Management, Inventory Management System, Statistical Process Controls, Process Flow Diagrams, Root Cause Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Implement Strategic Plans: Analyze, Execute & Optimize

    Skills you'll gain: Organizational Effectiveness, Strategic Decision-Making, Operations Management

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Introduction to Spreadsheets and Models: University of Pennsylvania
  • Content Marketing: University of California, Davis
  • Structure, Funding and Negotiation For Startups: Macquarie University
  • Optimize SEO: Audit, Remediate & Rank: Coursera
  • Google Search Console: #1 SEO Tool To Track SEO: Alex Genadinik
  • Marketing Mix Implementation: IE Business School
  • Sales Training for High Performing Teams: HubSpot Academy
  • Global Adolescent Health: The University of Melbourne
  • Segment and Validate Your Live Marketing Data: Coursera
  • Modern Financial Operations(FinOps) with Generative AI: Edureka

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