• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Proyecto Final: Diseño y Gestión de Proyectos de Desarrollo

    Skills you'll gain: Project Design, Case Studies, Project Scoping, Risk Management, Project Risk Management, Project Planning, Project Management, Proposal Development, Sustainable Development, Community Development, Analysis, Social Impact, Procurement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Case Studies, Political Sciences

    4.7
    Rating, 4.7 out of 5 stars
    ·
    90 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Chemerinsky on Constitutional Law - The Structure of Government

    Skills you'll gain: Social Studies, Political Sciences, Case Law, Legal Research, Policty Analysis, Research, and Development, Governance, World History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    International Communication and East Asian Affairs (1)

    Skills you'll gain: Media and Communications, International Relations, Electronic Media, Journalism, Branding, Cultural Diversity, Telecommunications, Digital Communications, Political Sciences, Diplomacy, Digital Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Patent Law

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Risk, Regulation and Legal Compliance, Case Studies, Business Requirements, Case Law, Business Strategy, Innovation, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Gestion et Politique de l'eau

    Skills you'll gain: Water Resource Management, Water Sustainability, Natural Resource Management, Environmental Resource Management, Environmental Policy, Governance, Conflict Management, Environmental Laws, International Relations, Policy Analysis, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    248 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Usos didácticos del cine: Introducción al análisis

    Skills you'll gain: Educational Materials, Instructional Design, Teaching, Student Engagement, Video Production, Storytelling, Analytical Skills, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    495 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of London

    ICT in Primary Education: Transforming children's learning across the curriculum

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Technology Strategies, digital literacy, End User Training and Support, Technical Support, Digital Transformation, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    198 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    Street Experiments for Sustainable and Resilient cities

    Skills you'll gain: Social Impact, Experimentation, Program Evaluation, Community Development, Sustainable Development, Systems Thinking, Research, Human Centered Design, Cultural Diversity, Design Strategies, Creative Thinking, Collaboration, Case Studies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Learning Experience Design: Theories and Frameworks

    Skills you'll gain: Course Development, Instructional Design, Learning Theory, Brainstorming, Design, Needs Assessment, Motivational Skills, Prototyping, Creative Thinking, Student-Centred Learning, Analysis, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Homeland Security and Cybersecurity

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Risk Management Framework, Infrastructure Security, Cyber Attacks, Cyber Risk, Cyber Security Policies, Public Safety and National Security, Cyber Security Assessment, Cyber Operations, Cyber Governance, Security Management, NIST 800-53, Incident Response, Security Strategy, Technology Roadmaps, Network Infrastructure, Technology Solutions, Transportation Operations, Legal Risk

    4.7
    Rating, 4.7 out of 5 stars
    ·
    631 reviews

    Beginner · Specialization · 3 - 6 Months

1…798081…444

In summary, here are 10 of our most popular social media marketing courses

  • Proyecto Final: Diseño y Gestión de Proyectos de Desarrollo: Banco Interamericano de Desarrollo
  • Data Analytics in the Public Sector with R: University of Michigan
  • Chemerinsky on Constitutional Law - The Structure of Government: University of California, Irvine
  • International Communication and East Asian Affairs (1): National Taiwan University
  • Patent Law: University of Pennsylvania
  • Gestion et Politique de l'eau : University of Geneva
  • Principles of Economics: Introduction - Getting to Know You: Rice University
  • Usos didácticos del cine: Introducción al análisis: Universidad Nacional Autónoma de México
  • ICT in Primary Education: Transforming children's learning across the curriculum: University of London
  • Street Experiments for Sustainable and Resilient cities: Technical University of Munich (TUM)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok