• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Salesforce Agents: Building AI-Powered Automations

    Skills you'll gain: Salesforce, Business Process Automation, Agentic Workflows, Generative AI Agents, AI Enablement, Salesforce Development, Automation, AI Product Strategy, Business Workflow Analysis, Process Optimization, Responsible AI, Customer experience improvement, Case Studies, Scalability, Organizational Change, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    A

    Alex Genadinik

    Persuasion: How To Persuade When Facts Don't Seem To Matter

    Skills you'll gain: Persuasive Communication, Influencing, Storytelling, Marketing Psychology, Public Speaking, Sales Training, Leadership, Presentations, Communication Strategies, Emotional Intelligence, Value Propositions, Psychology, Decision Making, Case Studies, Target Audience, Adaptability

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    MCP for Leaders - Architecting Context-Driven AI

    Skills you'll gain: Model Context Protocol, AI Enablement, Responsible AI, AI Product Strategy, Strategic Leadership, Multimodal Prompts, Business Leadership, Strategic Decision-Making, Artificial Intelligence, Decision Making, Governance, Case Studies, Product Roadmaps

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Personal Finance, Wealth Management, And Investing With AI

    Skills you'll gain: Wealth Management, Asset Management, Return On Investment, Investments, Portfolio Management, Finance, Financial Planning, Entrepreneurial Finance, Market Dynamics, Financial Acumen, Risk Management, Business Strategies, Market Trend

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    T

    The University of Edinburgh

    An Introduction to Responsible AI for SMEs

    Skills you'll gain: Responsible AI, Data Ethics, AI Product Strategy, AI Enablement, Business Risk Management, Business Ethics, Artificial Intelligence, Risk Analysis, Regulation and Legal Compliance, Compliance Management, Governance, Stakeholder Engagement, Open Source Technology

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Multimodal AI for Business Insights

    Skills you'll gain: Multimodal Prompts, Data Presentation, Strategic Thinking, AI Enablement, Customer Insights, Large Language Modeling, Analytical Skills, Data Synthesis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Principles of Management

    Skills you'll gain: Business Ethics, Leadership and Management, Organizational Strategy, Project Management, Leadership Studies, Influencing, Team Management, Conflict Management, Employee Coaching, Strategic Thinking, Team Building, Decision Making, Coaching, Relationship Building, Communication, Business Communication, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    610 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Legal Professionals

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize AI: Plan, Evaluate, and Learn

    Skills you'll gain: Risk Analysis, Risk Management Framework, Decision Making, AI Enablement, Continuous Deployment, Project Management Software, Strategic Decision-Making, Operational Analysis, Release Management, Project Planning, Predictive Modeling, A/B Testing, Business Priorities, Operational Efficiency, Algorithms, Experimentation, Advanced Analytics, Procedure Development, Product Planning, Product Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Generative AI for Leadership & Human-Centered Branding

    Skills you'll gain: Generative AI, AI Enablement, Performance Analysis, Strategic Leadership, Brand Awareness, LLM Application, Branding, Leadership, Cybersecurity, Threat Modeling, Strategic Thinking, Prompt Engineering, Data Ethics, Business Transformation, Responsible AI, Storytelling, AI Personalization, Content Development and Management, Multimedia, Business

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Big Data Analytics for Financial Transformation

    Skills you'll gain: Data-Driven Decision-Making, Case Studies, Analytics, Financial Services, Business Analytics, SAP Analytics Cloud, Banking, Financial Analysis, Big Data, Data Analysis, Risking, Trend Analysis, Fraud detection, Law, Regulation, and Compliance, Business Ethics, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Strategic Organization Design

    Skills you'll gain: Organizational Structure, Organizational Strategy, Organizational Effectiveness, Organizational Change, Strategic Leadership, Business Strategy, Strategic Decision-Making, Strategic Planning, Growth Strategies, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    306 reviews

    Mixed · Course · 1 - 3 Months

1…818283…401

In summary, here are 10 of our most popular marketing strategy courses

  • Salesforce Agents: Building AI-Powered Automations: Coursera
  • Persuasion: How To Persuade When Facts Don't Seem To Matter: Alex Genadinik
  • MCP for Leaders - Architecting Context-Driven AI: Packt
  • Personal Finance, Wealth Management, And Investing With AI: Alex Genadinik
  • An Introduction to Responsible AI for SMEs: The University of Edinburgh
  • Analyze Multimodal AI for Business Insights: Coursera
  • Principles of Management: Johns Hopkins University
  • AI for Legal Professionals: AI CERTs
  • Optimize AI: Plan, Evaluate, and Learn: Coursera
  • Apply Generative AI for Leadership & Human-Centered Branding: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok