Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

HubSpot Academy
Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Data Cleansing, Lean Six Sigma, Six Sigma Methodology, Consulting, Problem Solving, Management Consulting, Data Quality, Analytical Skills, Complex Problem Solving, Business Consulting, Data-Driven Decision-Making, Data Analysis, Data Collection, Consultative Approaches, Project Scoping, Client Services
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Crisis Management, Data Ethics, Governance, Business Ethics, Responsible AI, Media Relations, Strategic Thinking, Communication Strategies, Business Leadership, Accountability, Ethical Standards And Conduct, Emerging Technologies, Organizational Leadership, Public Relations, Operational Risk, Risk Management, Communication, Leadership, Learning Strategies, Test Planning
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Leadership, Empowerment, Assertiveness, Planning, Adaptability
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Cloud Computing Architecture, SAP S/4HANA, Cloud Computing, System Design and Implementation, SAP Applications, Cybersecurity, ABAP RESTful Programming Model (RAP), Software As A Service, Enterprise Architecture, Enterprise Resource Planning, Analytics, Business Technologies, Customer experience strategy (CX), Data Science, Microservices, Business Analysis, Application Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: C# (Programming Language), Object Oriented Programming (OOP), Web Scraping, Programming Principles, Microsoft Visual Studio, .NET Framework, Data Structures, Software Design Patterns, File I/O, Application Development, Computational Logic, Algorithms, Hypertext Markup Language (HTML), Unit Testing, Debugging
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Socioeconomics, Complex Problem Solving, Organizational Change, Social Sciences, Organizational Strategy, Economics, Policy, and Social Studies, Systems Thinking, International Relations, Strategic Decision-Making, Education and Training, Global Marketing, Decision Making, Analysis, Psychology, digital literacy, Digital Transformation, Innovation
Mixed · Course · 1 - 3 Months