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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Engineer & Explain AI Model Decisions

    Skills you'll gain: Feature Engineering, Responsible AI, Model Evaluation, Technical Communication, Data Preprocessing, Data Transformation, Performance Analysis, Data Wrangling, Data Cleansing, Data Analysis, Predictive Modeling, Machine Learning, Embeddings, Artificial Intelligence, Decision Support Systems, Scikit Learn (Machine Learning Library), Pandas (Python Package), Debugging

    Intermediate · Course · 1 - 4 Weeks

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    AI CERTs

    AI in Supply Chain

    Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Generative AI Agents, Inventory Management System, AI Enablement, Generative AI, Supply Management, Demand Planning, Logistics, Warehousing, Data-Driven Decision-Making, Forecasting, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Supplier Relationship Management, Automation, Real Time Data

    Intermediate · Course · 1 - 3 Months

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    Arizona State University

    Modern Statistics for Data-Driven Decision-Making

    Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Data Storage Technologies, Analytical Skills, Exploratory Data Analysis, Data Storage, Database Software, Estimation, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Statistical Hypothesis Testing, Predictive Modeling, Simulations, Simulation and Simulation Software, Regression Testing

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    364 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    AI CERTs

    Managing Projects with AI

    Skills you'll gain: AI Product Strategy, Project Management Software, Responsible AI, Project Risk Management, AI Enablement, Project Management, Project Portfolio Management, Project Management Life Cycle, Risk Analysis, Project Management Office (PMO), Project Implementation, Resource Allocation, Timelines, Project Scoping, Artificial Intelligence and Machine Learning (AI/ML), Project Performance, Project Accounting, Predictive Modeling, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Financial Statements for Liquidity Insights

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Market Liquidity, Case Studies, Financial Analysis, Cash Flows, Working Capital, Balance Sheet, Data Storytelling, Benchmarking, Financial Modeling, Verbal Communication Skills, Financial Data, Income Statement, Communication, Data Analysis, Performance Analysis, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Analyze Healthcare Data for Patient Outcomes

    Skills you'll gain: Time Series Analysis and Forecasting, Anomaly Detection, Exploratory Data Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
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    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Crystal Reports: Subreports and Drill-Downs

    Skills you'll gain: Management Reporting, Business Reporting, Data Presentation, Process Validation, Report Writing, Data Sharing, Microsoft Access, Dashboard, Business Intelligence Software, Data Integration, Consolidation, Business Intelligence, Data Analysis Software, Data Analysis, Editing, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Uncover Data's True Story: Statistics Unveiled

    Skills you'll gain: Descriptive Statistics, Data Analysis, Data Visualization, Descriptive Analytics, Exploratory Data Analysis, Data Presentation, Data Transformation, Statistics, Data Visualization Software, Data Storytelling, Statistical Methods, Technical Communication, Statistical Analysis, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content

    4.1
    Rating, 4.1 out of 5 stars
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    36 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Matplotlib, Seaborn, Probability & Statistics, Jupyter, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Engineer & Explain AI Model Decisions: Coursera
  • AI in Supply Chain: AI CERTs
  • Modern Statistics for Data-Driven Decision-Making: Arizona State University
  • Microsoft AI Product Manager: Microsoft
  • Managing Projects with AI: AI CERTs
  • Financial Statements for Liquidity Insights: Coursera
  • Analyze Healthcare Data for Patient Outcomes: Coursera
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • Crystal Reports: Subreports and Drill-Downs: Logical Operations
  • Uncover Data's True Story: Statistics Unveiled: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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