Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Minnesota State University, Mankato
Skills you'll gain: Human Capital, People Analytics, Performance Metric, Labor Compliance, People Development, Talent Acquisition, Recruitment Strategies, Employee Engagement, Business Ethics
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Combinatorics, Probability & Statistics, Data Analysis, Advanced Mathematics, Linear Algebra, Mathematics and Mathematical Modeling, Mathematical Theory & Analysis, Applied Mathematics, Statistics, Analysis, Statistical Analysis, Probability, Algorithms, Algebra
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Data Analysis, Markov Model, Network Analysis, Biochemistry, Biotechnology, Life Sciences, Infectious Diseases, Microbiology, Statistical Analysis, Biology, Algorithms, Data Preprocessing, Machine Learning, Data Analysis Software, Data Mapping, Python Programming
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Health Information Management, Electronic Medical Record, Medical Privacy, Clinical Data Management, Medical Records, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Health Informatics, Data Validation, Data Dictionary, Data Quality, Clinical Documentation, Health Care, Metadata Management, Data Governance, Data Security, Taxonomy, Data Integrity, Regulatory Compliance
Beginner · Course · 1 - 4 Weeks

Indian School of Business
Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Business Planning, Securities Trading, Market Dynamics, Performance Measurement
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Data Preprocessing, Data Wrangling, Data Cleansing, Data Transformation, Data Manipulation, JSON, Pandas (Python Package), Data Quality, Extract, Transform, Load, Data Mapping, Scripting, Data Validation, Data Maintenance, Data Pipelines, Time Series Analysis and Forecasting, Data Integrity, Anomaly Detection, Reconciliation
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Intellectual Property, Governance, Due Diligence, Business Valuation, Negotiation, Social Media Strategy, Business Strategies, Business Planning, Market Opportunities, Business Modeling, Product Knowledge, Innovation, Regulation and Legal Compliance, Public Speaking, Professional Networking, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management
Intermediate · Specialization · 3 - 6 Months
Coursera
Skills you'll gain: Extract, Transform, Load, Data Pipelines, Data Warehousing, Data Transformation, Data Integration, Databases, Data Manipulation, Real Time Data, AI Workflows, Database Management, Business Workflow Analysis, Performance Tuning, Process Design, Data Validation, Apache, Scalability, Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Marketing, Social Media
Advanced · Guided Project · Less Than 2 Hours

University of Glasgow
Skills you'll gain: Responsible AI, Generative AI, Data Ethics, ChatGPT, Data Science, LLM Application, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods
Intermediate · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Management Reporting, Business Reporting, Data Presentation, Process Validation, Report Writing, Data Sharing, Microsoft Access, Dashboard, Business Intelligence Software, Data Integration, Consolidation, Business Intelligence, Data Analysis Software, Data Analysis, Editing, Microsoft Office
Mixed · Course · 1 - 4 Weeks