Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Skills you'll gain: Exploratory Data Analysis, Database Design, Shiny (R Package), Ggplot2, Data Wrangling, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Data Presentation, SQL, Databases, Dashboard, Data Manipulation, Web Scraping, R Programming
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Build Tools, CI/CD, Software Development Tools, Java, Gradle, Apache Maven, MLOps (Machine Learning Operations), Package and Software Management, Dependency Analysis
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Customer Retention, Customer Insights, Statistical Methods, Statistical Analysis, R Programming, Trend Analysis, Data Analysis, Statistics, Product Improvement, Performance Metric, Business Metrics, Analytics, Statistical Hypothesis Testing, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Intelligence, Keyword Research, Performance Analysis, Market Intelligence, Market Analysis, Auditing, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Store, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Warehousing, Data Governance, Apache Hadoop, Relational Databases, Apache Spark, Data Lakes, Databases, SQL, NoSQL, Data Security, Data Science
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation
Intermediate · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Entrepreneurial Finance, Financial Forecasting, Business Strategy, Presentations, Fundraising, Cash Flow Forecasting, Entrepreneurship, Business Valuation, Financial Analysis, Financial Management, Finance, Public Speaking, Market Analysis
Advanced · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Tableau Software, Data Analysis, Data Visualization Software, Data Presentation, Dashboard, Trend Analysis, Data Visualization, Interactive Data Visualization, Microsoft Excel, Time Series Analysis and Forecasting, Data Storytelling, Data Transformation, Advanced Analytics, Predictive Analytics, Statistical Analysis, Forecasting, Microsoft PowerPoint, Microsoft Office, Productivity Software, Data Management
Mixed · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Data Preprocessing, Data Pipelines, Java, Data Processing, Feature Engineering, Data Cleansing, Data Quality, Data Transformation, Data Validation, Data Access, Continuous Monitoring, Unit Testing, Object Oriented Programming (OOP)
Intermediate · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Text Mining
Beginner · Course · 1 - 4 Weeks