Master the analytical skills that transform raw user data into strategic retention insights. This course empowers product analysts and data professionals to move beyond surface-level metrics and uncover the fundamental drivers of customer behavior.
Analyze Churn, Design Onboarding Success
Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Analyze Churn, Design Onboarding Success
This course is part of Product Intelligence: Unlock Insights for Product Success Specialization
Instructor: Hurix Digital
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Effective churn analysis goes beyond surface metrics to uncover behavior patterns and system frictions driving attrition.
Well-defined success criteria balance goals and counter-metrics to avoid side effects and ensure overall performance.
Data-driven product choices require converting business goals into clear, measurable outcomes that can be tracked.
Cohort segmentation exposes distinct user behaviors, enabling targeted retention strategies over generic solutions.
Skills you'll gain
- Key Performance Indicators (KPIs)
- Trend Analysis
- Analysis
- Customer Insights
- Customer Analysis
- Descriptive Analytics
- Stakeholder Communications
- Process Analysis
- Business Metrics
- Data Analysis
- Root Cause Analysis
- Customer Retention
- Customer Success Management
- Predictive Analytics
- Performance Metric
- Performance Measurement
- Benchmarking
- Pareto Chart
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
January 2026
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Product Intelligence: Unlock Insights for Product Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will systematically examine customer churn data using Pareto analysis and cohort segmentation to identify underlying behavioral patterns and system-level friction points that drive user attrition.
What's included
2 videos2 readings2 assignments
Learners will develop comprehensive success criteria frameworks with specific KPIs, counter-metrics, and target thresholds for onboarding features that prevent unintended consequences and ensure holistic performance measurement.
What's included
1 video2 readings3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from History
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.