Analyze, Engineer, and Boost AI ROI is an intermediate course designed to help learners turn exploratory analysis and model performance results into decisions that increase business impact. You’ll begin by learning how to interpret Exploratory Data Analysis (EDA) patterns, compare demographic segments, and identify opportunities for feature engineering using statistical tests like chi-square. Then, you’ll explore how to evaluate model outcomes through A/B testing, connecting performance shifts to real ROI. Through hands-on practice, reflective coaching, and a guided Coursera Lab, you’ll learn to diagnose patterns, engineer meaningful features, analyze experiment results, and summarize model impact in clear business terms. By the end of the course, you’ll be prepared to influence product and data science decisions with analytical rigor and stakeholder-ready insights.