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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,624 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

D

Jun 19, 2024

I’ve been learning so much. The course is great. Google is outstanding support all kinds of help study groups. If you need that just keep chipping away. I want to finish it up. Thank you.

Filter by:

1476 - 1500 of 1,598 Reviews for Attract and Engage Customers with Digital Marketing

By Aditya J

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Aug 11, 2024

provides in depth understanding of the course.

By Gioia B F

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May 4, 2023

I found very interesting the section about SEO

By Karol M

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Dec 24, 2023

A bit more practical examples would be useful

By Alfonso B

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Apr 18, 2023

completo, algunos temas vistos muy por arriba

By Nadim M

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Oct 18, 2024

good but sad dont have separate certificated

By Andrés C

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Jun 28, 2022

I'm satisfied and glad of taking this course

By Aya C

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Apr 18, 2023

this part was a bit hard but so interesting

By Bilal B

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Nov 7, 2024

very good course, helped me a lot to start

By Bemisal A

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Oct 17, 2022

I was an amazing time learnig about SEO

By Elvis P

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Oct 9, 2022

An excellent course with good knowledge.

By Nina S

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Sep 28, 2022

Much better teacher and more engaging.

By Ahmed M A A K

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Feb 17, 2024

Very important to understand SEO & SEM

By Fahad A

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Nov 3, 2023

I LEARNED ALOT THANK YOU SO MUCH SIR

By Sundas N

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Oct 22, 2024

Course is really really informative

By I M

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Sep 4, 2025

Muy útil, claro y preciso. Gracias

By Priyanshu K

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Jan 17, 2025

understanding concept and lecture

By Ashu

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Jul 26, 2023

practicals should have been there

By Semanda .

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Feb 3, 2023

Very Insightful and recommendable

By div s

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May 11, 2023

Its good with a lot of learning.

By paulo p

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Apr 16, 2023

Gostei deste curso.Foi agradável

By D.vincy V V

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Aug 11, 2024

Very good teaching this course

By Shruthi c

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Aug 10, 2023

Great way to learn SEO and SEM

By PEDRO I D R A

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Apr 4, 2025

Faltam mais exemplos práticos

By Regina S

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Sep 29, 2023

Tedious but very iinformative