Name: Storytelling in Branding and Content Marketing
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.4 (80 reviews)

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Learner Reviews & Feedback for Storytelling in Branding and Content Marketing by IE Business School

4.4

stars

345 ratings

About the Course

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

Top reviews

Apr 30, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!Thanks Prof. Pedro Cifuentes and Coursera!

Aug 25, 2020

It was good. It made me remember one of my classes at University. of

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76 - 80 of 80 Reviews for Storytelling in Branding and Content Marketing

By Swayam A

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Jun 8, 2020

Informative, Insightful, and helps a lot in learning.

By Zhengyi X

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Aug 7, 2022

Very boring!

By Sophia D

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Oct 30, 2020

I was let down by this course. I found that the instructor lacked charisma and was unable to convey the information in a good way. I also found the assignments confusing. The content itself wasn't very impressive. It gave me a very "newspapers good, phone bad" sort of vibe.