Name: Entrepreneurship Strategy: From Ideation to Exit
Brand: HEC Paris
Availability: OnlineOnly
Rating: 4.7 (280 reviews)

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Learner Reviews & Feedback for Entrepreneurship Strategy: From Ideation to Exit by HEC Paris

4.7

stars

1,218 ratings

About the Course

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic....

Top reviews

Jul 9, 2020

it was very clear and understandable. i am glad i could take part in this course. thank you for the past 4 weeks of new experiences and i can't wait to try them out.

May 25, 2020

fantastic course, i like its whole structure which is divided into short videos that never make it boring.

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