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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,025 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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3126 - 3150 of 7,205 Reviews for Foundations of Digital Marketing and E-commerce

By Virginia S

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Mar 15, 2024

I learned so much and I will continue my path!

By AHSAN M

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Mar 3, 2024

this is amazing easily understand every lesson

By Phuong T N

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Feb 27, 2024

easy to understand, engaging, and clear! great

By Muhammad A

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Feb 12, 2024

Learned a lot. I found it beyond expectations.

By Maria-Magdalena P

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Feb 8, 2024

Insightful, well structured and great examples

By Katie E

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Nov 14, 2023

Very well informed and organized to understand

By Sedy E K

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Jun 27, 2023

Great Help and Solid Content full of insights.

By Mutabar S

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Mar 16, 2023

Amazing experience and excited I completed it!

By Nabil I

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Dec 7, 2022

great course very organized and in point .good

By Sasiwimon J

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Oct 14, 2022

Great and good decision to enroll this course

By Kathi B M

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Oct 3, 2022

Easy to follow. I love the vocab at the end.

By sunanya

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Oct 2, 2022

loved the course and the teacher was awesome.

By deen m

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Sep 23, 2022

It is a engaging and easy to unerstand course

By Zaina H

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Sep 5, 2022

extremely informative and thoughtful insights.

By Adil N

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Aug 31, 2022

this is very good and very informative course

By Rose L

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Aug 21, 2022

LOVELY COURSE. FULL OF LEARNING AND MOTIVATION

By Narendra D

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Jun 26, 2022

I learned too many new things from this course

By Lindsay B

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Nov 2, 2025

This was a great review of the basics for me!

By Sandi D

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Sep 29, 2025

Extremely useful foundation and introduction.

By Umer N

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Sep 2, 2025

An outstanding effort of coursera to guide us

By SAMUEL G G

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Aug 12, 2025

Me pareció muy bueno el curso muy recomendado

By Francisco B

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Aug 2, 2025

Extraordinario, agotador, pero extraordinario

By Deleted A

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Mar 3, 2025

é um bom começo, me deu um norte...recomendo!

By mohamad m

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Feb 9, 2025

Excelente, cumple con todo y es muy completo!

By Pinyapat R (

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Jan 28, 2025

This is the good course for digital marketing