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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,025 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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3176 - 3200 of 7,205 Reviews for Foundations of Digital Marketing and E-commerce

By Destiny K

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Jul 30, 2022

Wonderful course that was easy to understand!

By Keitiretse M K

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Jun 8, 2022

It was fun and I learned useful information.

By Abu B S

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Feb 3, 2026

What a wonderful course to learn the basics.

By Ngọc B

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Jan 7, 2026

really practical, i love this course so much

By Thiha A

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Dec 17, 2025

I realized the data and marketing structure.

By Zaid A

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Aug 18, 2025

Best Course For Basics Of Digital Marketing.

By ahmad a

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Jul 15, 2025

It was amazing course and amazing experience

By Orlando R L A

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Jul 7, 2025

me ayudo a fortalecer habilidades digitales.

By Manuel A D T

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Mar 27, 2025

Excelente, dinámico y muy bien estructurado.

By María G G O

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Jan 17, 2025

Great info! Useful and simple, but effective

By Chris R M

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Jan 10, 2025

I have refreshed my knowledge and confidence

By Edgard C

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Nov 13, 2024

precise, punctual and very straight forward.

By Zulma N

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Oct 30, 2024

Me encanto muy ilustrativo, aprendí mucho...

By Buğra Y

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Sep 2, 2024

Great for beginners to learn about basics :)

By Aurida M

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Aug 18, 2024

good course and affordable fees. terimakasih

By PARSAORAN P

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Jul 26, 2024

sudah selesai saya minta sertifikat di kirim

By Asma I

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Feb 6, 2024

wowwww! that was just a power packed course.

By Julius L

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Jan 22, 2024

This course was great. Thanks Coursera, 🙏🏿

By Vanessa A

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Jan 9, 2024

Very informative and paced super reasonable.

By abraham n

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Aug 9, 2023

This course was really nice and motivational

By Dozie E

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Aug 2, 2023

I enjoyed every journey through this course.

By Sona D

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May 28, 2023

excellent for both beginners and experienced

By Polett O

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May 26, 2023

Great course, very understandable and clear.

By Nguyễn Q S

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Apr 24, 2023

excellent course , a whole new thing for me.

By AHMAD D B S

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Apr 17, 2023

TOO MANY INPUT AND KNOWLEDGE.THANKS COURSERA