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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4501 - 4525 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Ben A

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Jul 2, 2023

Pacing was smooth

By ALEX M S I Y

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Jun 5, 2023

Excellent course.

By Saleem K

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May 29, 2023

Very Intellectual

By Gülce E

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Apr 19, 2023

Amazing course :)

By sid j

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Apr 18, 2023

excellent course.

By Dalila T A S

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Mar 30, 2023

excellent! thanks

By Bernabela G

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Mar 10, 2023

Incredible course

By Dareem C

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Feb 25, 2023

very informative.

By Pedro M

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Feb 18, 2023

Aprendi bastante!

By Maura i N

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Feb 10, 2023

Very insightful!!

By Rania N

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Jan 15, 2023

it was so helpful

By Jaya Y

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Jan 8, 2023

Great coursework.

By Md I A

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Jan 7, 2023

SUPER & EXCELLENT

By waqar g

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Jan 2, 2023

it’s simply great

By Monica Y L W

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Dec 6, 2022

Excellent course!

By Keiko F

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Nov 27, 2022

Wonderful course!

By Hassan S

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Nov 8, 2022

Excellent Course

By Halim L

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Nov 4, 2022

GOOD OPPORTUNITY

By Nabeeha f k

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Oct 26, 2022

AMAZING THANKYOU

By Daud A

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Oct 16, 2022

Excellent Course

By Ahmed B

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Oct 10, 2022

excellent course

By MOHAMED A

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Oct 9, 2022

WONDERFUL COURSE

By Niceta n

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Oct 6, 2022

Very Informative

By Hitesh P

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Sep 24, 2022

amazing teachers

By Roshmina H

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Sep 22, 2022

Amazing content!