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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4726 - 4750 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By karim b

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Dec 2, 2023

Best cours ever

By Matthew K

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Nov 28, 2023

Great knowledge

By Sana S

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Nov 1, 2023

Best Experience

By OuLasri A

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Oct 21, 2023

Great Experince

By Sakthi P M

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Oct 4, 2023

Amazing course!

By Paola L

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Oct 3, 2023

Very insightful

By Leady Y W

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Sep 25, 2023

thank u so much

By sergio e o

•

Aug 23, 2023

excelente curso

By Amgad A

•

Aug 20, 2023

amazing service

By Salwa B

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Aug 15, 2023

IT WAS AMAZING!

By Rachel B

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Jul 21, 2023

Great learning!

By Sergio j I

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Jul 8, 2023

great course >!

By mohamed e

•

Jun 17, 2023

thank you alot.

By Khurram S

•

Jun 3, 2023

excellent

course

By Hosam T

•

May 27, 2023

ammazing thanks

By Williams A K

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Apr 10, 2023

very Insightful

By Saddam H

•

Mar 31, 2023

Amazing Course!

By Abayomi C

•

Mar 14, 2023

Very insightful

By Sajani A

•

Mar 12, 2023

That was amzing

By Thiago G

•

Mar 11, 2023

Really enjoyed.

By Ciniya B

•

Mar 5, 2023

WorthWorthWorth

By M A M

•

Feb 4, 2023

very intresting

By Dato S

•

Jan 26, 2023

amazing course!

By Nataly B

•

Jan 4, 2023

Amazing course!

By Aleister B

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Dec 4, 2022

Thanks, Google!