Name: Foundations of Digital Marketing and E-commerce
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (7198 reviews)

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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8

stars

30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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5001 - 5025 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Solaris

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Nov 1, 2023

nice course！

By Fransiska Y H

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Oct 25, 2023

sangat bagus

By Hadi M J K

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Oct 12, 2023

Exceptional!

By Asep L H

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Oct 12, 2023

thk coursera

By Shourya V

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Aug 4, 2023

Great Course

By kyaw z

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Jul 30, 2023

great course

By iqbal p

•

Jul 17, 2023

Great course

By Markina I

•

Jul 13, 2023

Exelent!!!!!

By Yubin L

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Jun 25, 2023

Informative!

By Muhammad Y M

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Jun 14, 2023

Informative.

By Indra P

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Jun 13, 2023

Great Course

By David G

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Jun 8, 2023

Great course

By Gustavo M E

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May 29, 2023

Nice content

By Bignard U R

•

May 14, 2023

Great Tutors

By Jai S

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Apr 25, 2023

Great Course

By bounphet t

•

Apr 22, 2023

great course

By Folasayo I

•

Apr 15, 2023

Very helpful

By Likitha P

•

Apr 9, 2023

Great course

By antonija s

•

Mar 21, 2023

Loved it! <3

By Rohan M

•

Mar 18, 2023

Great course

By Mohamed A

•

Feb 26, 2023

its so great

By Ajay j

•

Feb 22, 2023

GREAT COURCE

By D P R J

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Feb 18, 2023

great course

By Amna

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Jan 20, 2023

very helpful

By Fady W

•

Jan 15, 2023

AMAZINGGGGG!