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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,016 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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6501 - 6525 of 7,205 Reviews for Foundations of Digital Marketing and E-commerce

By Hellen B

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Apr 26, 2025

Molto ben strutturato, chiaro e pieno di momenti di controllo dell'effettivo apprendimento

By Shivraj S

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Jun 30, 2024

it was a brilliant experience learning about the basics of digital marketing & e-commerce.

By Lamlom T

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Nov 14, 2023

it is was so organized course and so professional i hope to continued the other's courses

By Pooja G

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Jul 19, 2022

The course is really good..case studies and excercises can help in validating the learning

By kelly R

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Aug 11, 2025

Has good information but not much practical experience. Information is presented well.

By Thayná M

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Feb 20, 2025

Muitos testes e vídeos precisam ser revistos porque a tradução está atrasada e mal feita

By Ana K M B

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Feb 12, 2025

La traduccion puede mejorar, azctualmente la traduccion complica un poco el aprendizaje.

By Saurabh S

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Jun 30, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.

By Muhammad A S

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Nov 8, 2022

It is a great course because I have learned a lot of new concepts in digital marketing.

By Deleted A

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Oct 16, 2022

Its good to be part of what the future holds in the field of marketing and e-commerce.

By Natalia S

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Sep 13, 2025

dosyć podstawowy modul dla osoby pracującej w branży, niemniej dobry na początek kursu

By Rina K T

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Aug 9, 2024

I found this really helpful and amazing really good to improve our own better version

By Abdelali H

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Sep 13, 2022

All theoric, no real practice.

Advice: knock it down quick to move to the next course.

By Alfred T

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May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

By Viviana C

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Apr 28, 2025

puede mejorar las traducciones al español colombia aun es confuso en algunos aspectos

By Carolyn M

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Jun 13, 2023

Very informative course that provides a good introduction to the field of marketing.

By Matthew D

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Jan 12, 2025

GOOD COVERAGE OF THE BASICS OF MARKETING SND I LIKE THE WAY THE COURSE IS LAID OUT.

By NGUYEN B A

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Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

By Carmen G

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Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.

By Nina S

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Oct 30, 2024

it would be great if we would know which software program to use to track the data

By Juliana C

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Aug 13, 2024

A great way to introduce you to the concepts and foundations of digital marketing.

By Shruthi c

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Aug 5, 2023

It is a good course that provides an overview of digital and e-commerce marketing.

By amani

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Oct 20, 2022

Well explained, organized and make you always motivated to learn. I recommend it.

By Juan C G I

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Mar 14, 2025

Me gustaría más definiciones con fórmulas de cálculo de las métricas de desempeño

By Sonali S

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Jun 16, 2024

its a excellent course for beginner level who wants to explore digital marketing.