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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,016 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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6751 - 6775 of 7,205 Reviews for Foundations of Digital Marketing and E-commerce

By Shakiru K R

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Aug 14, 2025

so exciting and stimulating

By SEJAL B

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Aug 9, 2024

good for understanding easy

By Harini M 2

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Dec 20, 2023

It was really clear and fun

By Farhan S

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Dec 1, 2022

GREAT COURSE FOR FOUNDATION

By Manisha R

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Nov 15, 2022

Amazing helped me so much .

By BIBIANA Z H

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Nov 10, 2022

Básico pero muy interesante

By Felicia

•

Dec 15, 2024

the course content is good

By Jayesh J

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Jul 13, 2023

The course was exemplary !

By Adri L

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Apr 24, 2023

very simple and easy to do

By Erkam C

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Apr 19, 2023

It's not bad for beginners

By Ryan

•

Jan 3, 2023

Decent overview and intro.

By Hoàng L D

•

Feb 3, 2025

I dont see my certificate

By Dayim y k

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Dec 5, 2023

Good guide for beginners.

By AM t

•

Jan 14, 2023

Good to learn more easily

By Abhijeet S J

•

Oct 27, 2022

Simple easy well curated

By Dyso M

•

Feb 4, 2026

This course was awesome!

By Bumba N

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Dec 15, 2025

Good for basic knowledge

By SAIYOGITHA K P

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Oct 6, 2024

It is very useful course

By belen e

•

Feb 19, 2024

good introduction course

By Grishma T

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Mar 21, 2023

Great Foundation course.

By Nathan H

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Jun 1, 2022

hard and boring at times

By Shivam S

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Jul 12, 2025

very brief about things

By Tejas K

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Jan 12, 2025

good matter of our life

By Shriya R

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Jan 9, 2025

gives a good foundation

By Ahtasham A

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Oct 28, 2024

Well define everything.