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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

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6776 - 6800 of 7,132 Reviews for Foundations of Digital Marketing and E-commerce

By Valentín S

•

May 11, 2025

Muy completo

By Sulaimane Y

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May 1, 2025

Great course

By Aneesh B

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Apr 27, 2025

VTFUCTRCDTRC

By Khusi R

•

Feb 17, 2025

It's awesome

By Chourouk H

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Nov 22, 2024

The best one

By Maaz J

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Oct 10, 2024

Informative!

By Ann M

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Nov 2, 2023

very general

By Rojesh M

•

Apr 29, 2023

Great course

By Bhawani S R

•

Dec 19, 2022

nice course.

By Janani J

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Nov 28, 2022

Good Course.

By NhatDuy N

•

Oct 19, 2022

Good Course

By Badmus A

•

Aug 18, 2022

iinteresting

By Sophy N

•

May 30, 2025

insightfull

By Mardi S

•

Apr 27, 2025

good course

By JOSEPH A

•

Jan 28, 2025

Intéressant

By Chirag D

•

Jan 25, 2025

it was good

By Lahoucine A

•

Dec 20, 2024

great start

By Jason F

•

Oct 1, 2024

Very basic.

By BERTHA D P

•

Sep 9, 2024

Good Course

By kartikey r

•

Sep 5, 2024

nice course

By Bishal S

•

Jun 10, 2024

Informative

By HELMI B A

•

Mar 13, 2023

Worth it!!!

By Ashok k V

•

Dec 4, 2022

Very Useful

By Priya M

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Nov 1, 2022

Informative

By Sumit T

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Jul 15, 2022

Pretty good