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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,025 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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1326 - 1350 of 7,205 Reviews for Foundations of Digital Marketing and E-commerce

By Amari R

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Sep 4, 2024

This was a great course, introduced me to a lot of things that I didn't know about and prepared me for what's to come.

By Roaa S

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Jan 22, 2024

I must say that I'm pleased to be here. Thank you for all the valuable information, which I found to be highly useful.

By Daniel G

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Nov 23, 2023

Great course, recommend it to everyone, really valuable knowledge about digital marketing and a few surprises in here!

By Stacey G

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Oct 31, 2023

I found the course informative and the material was presented well. There was a mixture of video and reading passages.

By Muhammad A S

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Aug 22, 2023

It was fully deep knowledge basic concepts course. Learnt a lot about foundation of Digital Marketing and E-Commerce.

By Tricia S

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Aug 17, 2023

This course was very helpful and easy to follow. It made me confident for success in finding a digital marketing job.

By Vianny M

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Jul 30, 2023

Excelente contenido, aprendí muchísimo de forma fácil y muy didáctica Sin duda alguna llevara mi carrera a otro nivel.

By Briana W

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May 3, 2023

this was really fun fit

me. Doing

through the course proved I’m

on the

right path

to doing something

I Love and

enjoy.

By Clarizza O

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Feb 23, 2023

Very helpful and systematic! It was a little difficult but worth it. I am willing to pay for the stages of the course.

By EVA R

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Feb 19, 2023

Thank you for such a fantastic course. Of course, it is impressive since I'm getting to study at my pace and at home.

By Ma. L A

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Nov 13, 2022

This course is easy to digest and gave me a great deal of insight on what I can do for my clients and my own business.

By Qismat S

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Oct 29, 2022

Learned the Foundations of Digital Marketing and E-commerce in this course from an amazing, knowledgeable instructor.

By Tracy E

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Aug 24, 2022

very clear and supportive learning. Was very comfortable with all information and the reassurance of the instructors.

By Tori S

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Aug 8, 2022

I really enjoyed this course. It is a really good course to use as a introduction to Digital marketing and E-commerce.

By Elisha M

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Dec 29, 2025

A concrete foundation for anyone who wants to built a career in digital marketing. I completed this course in 4 days!

By Marcos R L

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Dec 22, 2025

Me ha gustado mucho, los facilitadores y la plataforma hacen que sea fácil el aprendizaje. UNa muy buena experiencia.

By Davis M

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Jan 2, 2025

As a 17-year-old interested in marketing this course genuinely really helped me gauge an understanding of the basics.

By Glorivee M R

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Oct 1, 2023

I highly recommended you to take this course to learn and update your knowledge in digital marketing and e- commerce.

By Dilshad M

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Sep 10, 2023

Loved this 1st course. I gained a lot of information that laid the foundation of my career path in digital marketing.

By Rich P

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Sep 2, 2023

Very well laid out concepts and instruction Easy to digest terminology Natural flow of concepts for organic learning

By Kehinde O A

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Apr 21, 2023

Very helpful introductory course. I hope to see in-depth content on all the introductory topics later in the program.

By amirreza a

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Mar 27, 2023

It was a really great course. I am really glad that I have chosen it. I hope I could complete all the other courses.

By Nilson O

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Feb 3, 2023

Amazing learning tool and will continue the learning modules until the course and professional certificate is obtain.

By Teniola D

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Jan 6, 2023

knowledge filled and highly impactful program, it has really opened my eyes to the possibilities in the digital space

By Monica S

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Nov 25, 2022

It's a great foundation course. I highly recommend it if you're interested in getting started with digital marketing.