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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4526 - 4550 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By seth k b

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Sep 14, 2022

you are the best

By ARNALDO L R T

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Aug 21, 2022

Excellent course

By gina o

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Aug 18, 2022

Intresting journy

By Oliver B

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Aug 13, 2022

Awesome intructor

By ramiz r

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Aug 8, 2022

Very informative.

By Ravi R

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Aug 3, 2022

really good 👍🏻

By Prince S

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Jul 20, 2022

Wonderful crafted

By Deleted A

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May 20, 2022

Excellent course!

By Irushi H p

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Dec 19, 2025

very good course

By Seema j

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Dec 19, 2025

great experience

By Tehreem S

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Nov 20, 2025

GREAT experience

By Abdujalil B

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Nov 13, 2025

best of the best

By Esteban F

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Oct 12, 2025

Excelente curso!

By Jeannette M

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Oct 2, 2025

Excellent course

By Pasteur F G

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Sep 18, 2025

c'est formidable

By Austin P

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Sep 11, 2025

great experience

By MAHANOOR M R

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Aug 13, 2025

nice informative

By Gonzalo G B J

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Aug 7, 2025

Claro y preciso!

By Oorjeet V

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Jul 31, 2025

Great experience

By Victory M

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Jul 11, 2025

wonderful course

By Dr.J.Christopher

•

Jun 29, 2025

fantastic course

By Ruth E P

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Jun 25, 2025

Excelente curso!

By Hannah O

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Jun 6, 2025

Very informative

By Jadyn A

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May 21, 2025

very informative

By Hammad N M H

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Apr 18, 2025

Excellent course