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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4826 - 4850 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By dheeraj j

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Jul 2, 2023

Great learning

By Boby Y

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Jun 21, 2023

awesome course

By Sridharan C

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Jun 15, 2023

great learning

By Kyle R

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Jun 8, 2023

Very enjoyable

By celia e

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May 31, 2023

Great course !

By iroegbu c

•

May 5, 2023

I am Satisfied

By Aniekan N

•

Apr 28, 2023

Very educative

By Assadawut U

•

Apr 15, 2023

Very very good

By Nathaniel N

•

Apr 14, 2023

Great course!!

By ajay k

•

Apr 4, 2023

amazing course

By Luthfi A P

•

Mar 26, 2023

a great course

By Deleted A

•

Mar 20, 2023

I Completed It

By Nitin A P

•

Mar 20, 2023

Great learning

By Muhateer M

•

Mar 16, 2023

amazing course

By juan m

•

Jan 24, 2023

muy buen curso

By saba y

•

Jan 11, 2023

amazing course

By Goutsis

•

Jan 11, 2023

Amazing course

By Porsha A

•

Jan 2, 2023

Perfect course

By Adebisi A

•

Dec 23, 2022

Awesome Course

By Zhuowen K

•

Dec 22, 2022

enjoy studying

By Syed H A

•

Dec 13, 2022

amazing course

By Muhammad I

•

Nov 26, 2022

Amazing Course

By Mikołaj M

•

Nov 26, 2022

Nice beginning

By Gaurav P

•

Nov 13, 2022

amazing course

By vikas d

•

Nov 2, 2022

great learning