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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4901 - 4925 of 7,244 Reviews for Foundations of Digital Marketing and E-commerce

By Porsha A

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Jan 2, 2023

Perfect course

By Adebisi A

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Dec 23, 2022

Awesome Course

By Zhuowen K

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Dec 22, 2022

enjoy studying

By Syed H A

•

Dec 13, 2022

amazing course

By Muhammad I

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Nov 26, 2022

Amazing Course

By Mikołaj M

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Nov 26, 2022

Nice beginning

By Gaurav P

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Nov 13, 2022

amazing course

By vikas d

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Nov 2, 2022

great learning

By İrem A

•

Nov 2, 2022

Perfect start.

By ARJUN R

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Oct 6, 2022

great session

By Serhat D

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Sep 24, 2022

Great course..

By Freedom M

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Sep 16, 2022

Great Course!

By Jaspreet S

•

Sep 11, 2022

Great Learning

By Jessica B

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Aug 29, 2022

Easy to follow

By Lipsa R

•

Aug 14, 2022

Very Effective

By Ebrahim Z

•

Jul 22, 2022

amazing course

By Abdillahi I M

•

Jul 20, 2022

helpful course

By Emily F

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Jul 18, 2022

learned a lot!

By sharif i

•

Jun 22, 2022

That is wosome

By Melisa B

•

Mar 29, 2026

Muy completo!

By Alonzo C

•

Nov 28, 2025

Great Course!

By farhan s

•

Oct 20, 2025

Good learning

By Muhamad J R

•

Oct 11, 2025

easy to learn

By JOSIAS J B C

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Aug 6, 2025

Fue muy bueno