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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4926 - 4950 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By gun h

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Sep 9, 2022

Great intro.

By khubaib a

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Aug 7, 2022

Very helpfull

By Subhojeet G

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Jul 31, 2022

easy to learn

By Alfred S A

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Jul 4, 2022

nice course!

By Chioma N

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Jun 2, 2022

i learnt alot

By Dhairyashil P

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May 8, 2022

Very Good one

By PONIMAN T

•

Dec 11, 2025

Sangat Bagus

By Jessica P P C

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Dec 9, 2025

es muy bueno

By Ayesha A

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Nov 29, 2025

its soo good

By Thapani I

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Nov 13, 2025

use too hard

By Edgar F

•

Nov 4, 2025

Great intro!

By Shwe H

•

Oct 18, 2025

Really great

By Katherine A S C

•

Oct 9, 2025

Es muy bueno

By GRISELDA N G F

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Sep 10, 2025

Es muy bueno

By FATIMA M A V

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Sep 8, 2025

Es muy buena

By Noshaba E

•

Sep 7, 2025

Proud of you

By Wenderlie C

•

Aug 31, 2025

So amazing🤗

By KATIANA F M G

•

Aug 9, 2025

Excelente!!!

By Ayesha K

•

Jul 29, 2025

It was great

By Lāsma J

•

Jul 25, 2025

Very helpful

By Zunaira

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Jul 22, 2025

It was great

By Okasha R

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Jul 18, 2025

Great course

By Jaimeet M

•

Jul 16, 2025

great course

By MARTINA N A M

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Jul 15, 2025

Muy bueno!!!

By Tanisha M

•

Jun 9, 2025

Muy completo