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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4951 - 4975 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Hilmi T

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Jun 6, 2025

good course!

By e m

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Jun 1, 2025

Very helpful

By Magdalena Z

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May 24, 2025

muy completo

By KAYO G L R

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Apr 30, 2025

CURSO TOP!!!

By Deleted A

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Apr 22, 2025

its awesome!

By Muhammad B N

•

Apr 12, 2025

good working

By puja k

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Apr 12, 2025

Very helpful

By ANDRÉ G D M V B

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Apr 8, 2025

Excelente!!!

By Anuraag U

•

Apr 2, 2025

High Effort.

By Patricia M

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Mar 30, 2025

I love it!!!

By Ms.Gowrikutty R - A P - N

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Mar 18, 2025

Relevant one

By Đỗ H L

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Mar 17, 2025

Very Helpful

By Bibek b

•

Mar 16, 2025

vvvvvvvvvvvv

By Shamira A 2

•

Feb 20, 2025

Sangat bagus

By Jonathan V P M

•

Feb 16, 2025

Muy completo

By Surender N R

•

Jan 22, 2025

GREAT COURSE

By SWARAJ P Y

•

Jan 21, 2025

it was great

By Sanjib S

•

Dec 9, 2024

nice course

By Elizabeth P

•

Dec 7, 2024

muy contenta

By Rafli Y A

•

Nov 24, 2024

Good Course.

By Atef A

•

Nov 22, 2024

Great Course

By Deepa P

•

Oct 27, 2024

great course

By Mario E G T

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Oct 24, 2024

estubo padre

By Md S A ( D S

•

Oct 20, 2024

Great Course

By Shashank T

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Oct 16, 2024

great course