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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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5151 - 5175 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Thu A N

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Oct 21, 2022

So excited

By Giovanna C

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Oct 13, 2022

eccellent!

By Matheus P

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Oct 10, 2022

Very good!

By Chybrenna

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Sep 30, 2022

Very good!

By Brazlen D

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Sep 23, 2022

Love this!

By Ivan M

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Sep 16, 2022

Brilliant!

By afzalayan R

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Sep 9, 2022

khatarnaak

By Dennis N

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Aug 27, 2022

Eye opener!

By Paulina T

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Aug 15, 2022

amazing !!

By Evaan's W

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Aug 5, 2022

realy great

By teenaverma

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Jul 28, 2022

nice course

By VISHNURAJ B

•

Jul 19, 2022

good course

By AIRISH P

•

Jun 27, 2022

good course

By Chinekezi G

•

May 16, 2022

Excellent!

By Ashish K

•

Nov 19, 2025

it as good

By Sultan A A

•

Oct 9, 2025

insightful

By Jonathan C R A

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Sep 19, 2025

Muy bueno!

By JUAN N M L

•

Aug 2, 2025

buen curso

By YOUSEEF E M M

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Aug 2, 2025

ممتازة جدا

By Abraham D

•

Aug 1, 2025

Excelente.

By NANCY L D Z

•

Jul 24, 2025

Buen curso

By Phạm T H

•

Jul 17, 2025

Hay bổ ích

By Gsaen K

•

May 20, 2025

سهلة الفهم

By GABRIEL A A

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May 1, 2025

Muito bom!

By JOAO B D N

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Apr 30, 2025

Muito bom!