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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,650 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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5201 - 5225 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Tatiana V S C

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Jul 24, 2023

Me encanto

By Blake M

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Jul 20, 2023

Excellent.

By Anuj M

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Jun 28, 2023

Go for it.

By Natalija G

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Jun 26, 2023

Very good!

By Manal E S

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Jun 8, 2023

so helpful

By Chris

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Jun 4, 2023

Good stuff

By Eva D G

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May 18, 2023

thank youu

By Hirwa F

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Apr 27, 2023

Thank You!

By Phones

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Apr 19, 2023

Thank you.

By Gregory G

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Apr 7, 2023

Thank you!

By Nicholas G

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Mar 21, 2023

Good intro

By Christina Z

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Feb 28, 2023

love it!!!

By Deep d

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Feb 19, 2023

Outstading

By M T A

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Feb 9, 2023

Satisfied.

By Liene G

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Jan 30, 2023

Thank you!

By Chia W Y

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Jan 29, 2023

Very good!

By Zoila T

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Jan 10, 2023

Loved it!!

By Abdul R M

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Jan 9, 2023

done great

By Raymond L

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Dec 29, 2022

Excellent!

By Samson M

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Nov 9, 2022

Very good.

By Analiz Z

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Nov 7, 2022

Fantastic!

By Jamshed H

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Oct 31, 2022

Great Work

By Shuvojit K

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Oct 28, 2022

well done

By BRIGHT H

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Oct 26, 2022

Fantastic

By Bhaginder K

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Oct 22, 2022

Excellent