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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,025 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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By Luana G

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Nov 5, 2025

Muy bueno

By Moy A

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Nov 1, 2025

muy bueno

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Oct 29, 2025

Excelente

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Oct 29, 2025

excellent

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Oct 24, 2025

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Oct 24, 2025

Muy buena

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Oct 11, 2025

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Oct 2, 2025

excellent

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Oct 1, 2025

muito bom

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Sep 25, 2025

Muy buena

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excelente

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Sep 17, 2025

excelente

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Sep 9, 2025

muy buena

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Sep 1, 2025

muy bueno

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Aug 29, 2025

Excellent

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Aug 26, 2025

EXCELLENT

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Aug 21, 2025

Excelente

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Aug 15, 2025

excelente

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Aug 14, 2025

Muy buena

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Aug 14, 2025

excellent

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Aug 13, 2025

Excelente

By SIRIA M R P

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Aug 13, 2025

muy bueno

By James K

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Aug 12, 2025

excellent

By DAVI L D S

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Aug 12, 2025

muito bom