Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.

Fundamentos del Marketing
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Fundamentos del Marketing
This course is part of multiple programs.

Instructor: Estela Trepat
7,850 already enrolled
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276 reviews
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What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
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There are 3 modules in this course
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Reviewed on Apr 19, 2023
Un buen curso enfocado en el tema, que nos invita a querer saber mas y mas del Marketing.
Reviewed on Apr 27, 2021
Es un curso muy bueno, que te da herramientas más allá de los fundamentales del Marketing.
Reviewed on Apr 20, 2022
En esta curso aclare mas los temas acerca del marketing y lo importante que es conocer y aplicarlo en la actualidad

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