Generative AI: Business Transformation and Career Growth

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Generative AI: Business Transformation and Career Growth

This course is part of Generative AI Fundamentals Specialization

Instructor: Rav Ahuja

20,871 already enrolled

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

254 reviews

Beginner level

Recommended experience

Flexible schedule

8 hours to complete

Learn at your own pace

95%

Most learners liked this course

3 modules

Gain insight into a topic and learn the fundamentals.

254 reviews

Beginner level

Recommended experience

Flexible schedule

8 hours to complete

Learn at your own pace

95%

Most learners liked this course

What you'll learn

Explain the transformative impact of generative AI on the business and industry landscape.
Explore potential career opportunities in generative AI.
Analyze how generative AI can enhance existing careers in diverse fields.
Apply generative AI to boost your productivity at work.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Generative AI Fundamentals Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

In this short course, you will discover the transformative impact of generative AI on businesses and professionals. This course is suitable for anyone interested in learning about business and career opportunities through generative AI. It will benefit a diverse audience, including professionals in various domains, executives, managers, startup founders, and students.

You will explore the impact of generative AI on existing businesses and opportunities for new businesses. You will learn how to make a business ready for generative AI adoption. You will identify the impact of generative AI across various industries. Further, you will explore the potential career opportunities in generative AI and how generative AI can enhance your career prospects. You will learn how generative AI can impact and enhance the existing functions, skills, and job roles in different sectors. In this course, you will hear from practitioners about the current trends and future perspectives of generative AI, exploring its potential to reshape industries and redefine professions. Finally, the course provides an opportunity to demonstrate your skills and understanding of generative AI through hands-on labs and project.

This module focuses on the transformative power of generative AI, which is poised to revolutionize how businesses and industries operate and thrive. You will learn about the current trends in generative AI and their impact on the business and industry landscape. You will explore the impact of generative AI on existing businesses and opportunities for new businesses. You will learn about the guidance required for businesses in preparing for the adoption of generative AI.

What's included

8 videos4 readings2 assignments1 discussion prompt3 plugins

8 videos Total 43 minutes

Course Introduction 3 minutes
Generative AI: Trends and Impacts 6 minutes
The Rise of Generative AI for Business 3 minutes
Elevating Businesses through Generative AI 6 minutes
An Ecosystem of Generative AI Providers 6 minutes
Impact of Generative AI on Different Industries 7 minutes
Expert Viewpoints: Enabling Business Readiness with Generative AI 5 minutes
Expert Viewpoints: Innovating Business with Generative AI 8 minutes

4 readings Total 18 minutes

Course Overview 5 minutes
Specialization Overview 5 minutes
Helpful Tips for Course Completion 5 minutes
Lesson Summary: Generative AI in Business: Trends, Ideas, and Implementation 3 minutes

2 assignments Total 22 minutes

Practice Quiz - Business Enhancements with Generative AI 10 minutes
Graded Quiz - Generative AI in Business: Trends, Ideas, and Implementation 12 minutes

1 discussion prompt Total 10 minutes

A Potential Business Idea 10 minutes

3 plugins Total 37 minutes

Reading: RAG – Opportunity and Potential Applications for Business 5 minutes
Reading: Generative AI: Industrial Impact Insights 2 minutes
Hands-on Lab: Experimenting with Google Gemini: A Multimodal Model 30 minutes

This module is designed to provide an understanding of the transformative impact of generative AI on careers. In this module, you will explore the emerging roles and career opportunities in the field of generative AI. The module provides insights to elevate your career across different domains using generative AI. It caters to a diverse audience, including content creators, IT professionals, leaders, and managers.

What's included

9 videos2 readings2 assignments2 app items1 discussion prompt5 plugins

9 videos Total 53 minutes

Career Opportunities in Generative AI 5 minutes
Enhancing Your Career with Generative AI 6 minutes
Generative AI for Content Creators 7 minutes
Generative AI for IT Professionals 6 minutes
Generative AI for Leaders and Managers 4 minutes
Demo - Creating Custom GPTs 9 minutes
Expert Viewpoints: Monetizing Innovation with Generative AI 6 minutes
Expert Viewpoints: Elevating Business Leadership with Generative AI 5 minutes
Expert Viewpoints: Expanding Career Horizons with Generative AI 5 minutes

2 readings Total 5 minutes

AI Assistants for Software Development 2 minutes
Lesson Summary: Generative AI: Impact and Opportunities for Career 3 minutes

2 assignments Total 22 minutes

Practice Quiz - Career Opportunities and Enhancements with Generative AI 10 minutes
Graded Quiz - Generative AI: Impact and Opportunities for Career 12 minutes

2 app items Total 60 minutes

Hands-on Lab: Generative AI Applications for Content Creators 30 minutes
Hands-on Lab: Generative AI Applications for IT Professionals 30 minutes

1 discussion prompt Total 10 minutes

Generative AI for Professionals 10 minutes

5 plugins Total 71 minutes

Reading: CustomGPT: Personalized AI 3 minutes
Hands-on Lab: Generative AI Applications for Managers 30 minutes
Reading: Boosting Productivity through IBM watsonx Orchestrate 3 minutes
Enhancing Productivity with Google NotebookLM 30 minutes
Introduction to Google NotebookLM 5 minutes

The module includes a final project based on the concepts covered in the course. The module also includes a glossary to enhance comprehension of generative AI-related terms. This module includes a graded quiz to test and reinforce your understanding of the concepts covered in the course. Finally, the module guides you through the next steps in your learning journey.

What's included

2 readings1 assignment2 app items1 plugin

2 readings Total 4 minutes

Congratulations and Next Steps 2 minutes
Thanks from the Course Team 2 minutes

1 assignment Total 21 minutes

Graded Quiz - Generative AI: Business and Career Growth 21 minutes

2 app items Total 70 minutes

Final Project: Generative AI for Business Analysis and Product Design 40 minutes
[Optional] Final Project: Generative AI for Image Generation 30 minutes

1 plugin Total 5 minutes

Glossary - Generative AI: Business Transformation and Career Growth 5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(61 ratings)

Rav Ahuja

IBM

55 Courses 4,893,320 learners

Offered by

IBM

Explore more from Machine Learning

SkillUp
Generative AI: Elevate your Business Intelligence Career
Course
University of Michigan
Generative AI: Shaping Work and Tasks
Course
University of Michigan
GenAI in Business: Discover the Possibilities
Course
University of Michigan
Navigating Disruption: Generative AI in the Workplace
Specialization

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
79.21%
4 stars
14.50%
3 stars
4.70%
2 stars
0.78%
1 star
0.78%

Showing 3 of 254

Reviewed on Apr 14, 2025

Some of the questions were poorly written - otherwise very informative

Reviewed on Jul 12, 2025

useful and informative. Though some terminologies are not beginner friendly.

Reviewed on Mar 26, 2024

Received a lot of useful insights about the topic and related aspects

View more reviews

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.