What is the future of AI in sales?

AI will further automate sales processes, enhance personalization, predict customer behavior, and support virtual assistants. It’s set to make sales more efficient, data-driven, and scalable.

How will generative AI impact SEO?

Generative AI will accelerate content creation, improve keyword optimization, and enhance user intent targeting. It can also support automated meta descriptions and structured data generation, reshaping SEO strategies.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI Course for Marketing, Sales, and Campaigns

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Generative AI Course for Marketing, Sales, and Campaigns

Instructor: Priyanka Mehta

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Create AI-generated content for blogs, emails, videos, and social media
Use GenAI for sales forecasting, CRM management, and churn prediction
Build effective cross-sell, upsell, and lead generation strategies
Apply ethical and strategic GenAI practices for scalable business impact

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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There are 3 modules in this course

This comprehensive Generative AI in Sales and Marketing course equips you with the skills to create, implement, and scale AI-driven strategies for modern business growth. Begin by mastering how GenAI transforms digital marketing—generate content for blogs, social media, emails, videos, and visualizations. Learn to personalize campaigns and analyze performance with AI-powered KPIs. Progress to advanced sales applications including forecasting, CRM optimization, churn prediction, and building persuasive pitches and marketing plans. Deepen your strategic toolkit with GenAI-based upsell, cross-sell, and lead generation techniques, while understanding the ethical considerations and emerging trends shaping the future.

You should have a basic understanding of digital marketing or sales workflows and familiarity with using productivity or analytics tools. By the end of this course, you will be able to: - Automate Content: Generate AI-powered marketing content across channels - Optimize Sales: Apply GenAI to forecasting, CRM, and customer insights - Drive Strategy: Build effective cross-sell, upsell, and lead-gen plans - Lead with AI: Use GenAI responsibly to power scalable business growth Ideal for marketers, sales professionals, and business leaders embracing AI.

Learn how to transform your marketing efforts with Generative AI in this comprehensive module. Explore GenAI’s role in digital strategies, content creation, and personalized campaigns. Master how to generate blogs, emails, social media posts, images, and videos using AI tools. Understand KPIs and use GenAI for marketing analytics and data visualizations. Ideal for digital marketers and content strategists.

What's included

22 videos1 reading7 assignments

22 videos Total 142 minutes

Learning Objectives 2 minutes
Role of Generative AI in Marketing 4 minutes
Examples of Generative AI in Marketing 6 minutes
Introduction to Digital Strategies in Marketing 5 minutes
Implementation of Generative AI in Digital Strategies and Importance 4 minutes
Key Performance Indicators 2 minutes
Type of Marketing Strategies - Part 1 4 minutes
Type of Marketing Strategies - Part 2 3 minutes
Demo: Creating Content for Mobile Marketing Messages 9 minutes
Role of Generative AI in the Pillars of Marketing 7 minutes
Examples of Product Centric and Promotion Centric Content 5 minutes
Demo: Creating an Image for a Product Using Generative AI 6 minutes
Demo: Creating a Video Using Generative AI 7 minutes
Demo: Creating a Video Using AI Generated Script 12 minutes
Demo: Creating Content for Articles and Blogs 14 minutes
Demo: Creating an Email Strategy using Generative AI 3 minutes
Demo: Creating Dynamic Email Content Using AI 21 minutes
Demo: Creating Social Media Posts Using Generative AI 3 minutes
Demo: Creating Content for Social Media Posts Using Generative AI 19 minutes
Analyzing Marketing Data Using Generative AI 1 minute
Demo: Designing Generative AI Enhanced Data Visualizations 5 minutes
Key takeaways 1 minute

1 reading Total 10 minutes

Course Syllabus 10 minutes

7 assignments Total 130 minutes

Quiz on Role and Application of GenAI in Marketing 15 minutes
Quiz on Digital Strategies and Marketing Framework 15 minutes
Quiz on Exploring Marketing Strategies and Content Creation 15 minutes
Quiz on Multimedia and Text Content Generation 15 minutes
Quiz on Personalized Campaigns and Social Media Content 15 minutes
Quiz on Marketing Analytics with Generative AI 15 minutes
Assessment for Introduction to Marketing with GenAI 40 minutes

Unlock the power of Generative AI in sales with this hands-on module. Learn to forecast trends, analyze sales data, and visualize insights using AI tools. Improve CRM, pipeline management, and churn prediction. Create personalized sales pitches, marketing plans, and customer surveys. Explore pricing strategies, virtual sales assistants, and CLV prediction—ideal for sales and business professionals.

What's included

20 videos6 assignments

20 videos Total 96 minutes

Learning Objectives 2 minutes
Introduction to Sales Trends Forecasting 6 minutes
Importance and Benefits of GenAI in Forecasting Sales Trends 4 minutes
Demo: Creating Visualization for Sales Data Analysis 10 minutes
CRM, Pipeline, and Customer Management 7 minutes
Customer Retention and Churn Prediction 6 minutes
Customer Retention and Churn Prediction: Case Study 2 minutes
Demo: Generating a Sales Pitch Using ChatGPT 5 minutes
Optimizing Pricing and Promotions 7 minutes
Promotional Activities 1 minute
Chatbots and Virtual Sales Assistants 7 minutes
Building Personalization Communication Using GenAI 3 minutes
Demo: Crafting a Customer Service Feedback Survey 7 minutes
Marketing Plan with GenAI 2 minutes
Demo: Creating a Customized Marketing Plan 4 minutes
Demo: Building a Buyer Persona Using ChatGPT 6 minutes
Demo: Building a Stategic Sales Campaign 7 minutes
Customer Lifetime Value Prediction with GenAI 3 minutes
Demo: Calculating CLV Prediction Using Generative AI 6 minutes
Key Takeaways 1 minute

6 assignments Total 115 minutes

Quiz on Forecasting and Sales Data Analysis 15 minutes
Quiz on CRM, Pipeline, and Customer Management 15 minutes
Quiz on Sales Communication and Pitching 15 minutes
Quiz on Strategic Marketing and Campaign Design 15 minutes
Quiz on Value Prediction and Customer Insights 15 minutes
Assessment for Introduction to Sales with GenAI 40 minutes

Explore real-world GenAI strategies and future trends in this impactful module. Learn how GenAI enhances sales and marketing through upselling, cross-selling, and lead generation strategies. Discover ethical considerations, industry use cases, and marketing optimization techniques. Ideal for professionals looking to implement AI-driven, future-ready business strategies.

What's included

12 videos4 assignments

12 videos Total 64 minutes

Learning Objectives 1 minute
Implementation and Benefits of GenAI in Sales and Marketing 5 minutes
How GenAI Addresses the Challenges Faced in Traditional Models? 3 minutes
Demo: Building a Cross-Sell Strategy for a Product 9 minutes
Demo: Creating the UpSell Strategy for a Product 8 minutes
Demo: Enhancing Lead Generation Using GenAI 10 minutes
Key Trends for the Future of Marketing 4 minutes
Marketing Strategy Optimization 4 minutes
Ethical Considerations for AI in Sales and Marketing 6 minutes
Demo: Designing the Marketing Strategy Optimization Techniques 6 minutes
Case Study 6 minutes
Key Takeaways 2 minutes

4 assignments Total 85 minutes

Quiz on GenAI Applications and Industry Benefits 15 minutes
Quiz on Practical Strategy Building with GenAI 15 minutes
Quiz on Emerging Trends and Ethical Considerations 15 minutes
Assessment for Strategies, Future, and Success Stories 40 minutes

Instructor

Priyanka Mehta

Simplilearn

84 Courses 61,408 learners

Offered by

Simplilearn

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Frequently asked questions

Generative AI is used to create personalized content such as emails, blogs, social media posts, images, and videos. It streamlines campaign creation and boosts engagement through automation and data-driven insights.

AI helps analyze customer data, predict trends, automate outreach, and personalize content. It enhances CRM, improves lead scoring, and supports smarter decision-making across sales and marketing funnels.

AI powers content generation, A/B testing, audience targeting, performance tracking, and personalization. It enables real-time adjustments and improves ROI by optimizing campaign effectiveness.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.