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Generative AI for Business - A Leaders' Handbook

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Generative AI for Business - A Leaders' Handbook

This course is part of Leadership Strategies for AI and Generative AI Specialization

Instructors: Rasesh Shah

2,908 already enrolled

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

36 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

36 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Definition and distinguishing features of generative AI
Core concepts of GANs and VAEs
Role of data and training in generative models
Strategic framework for integrating generative AI into business

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Leadership Strategies for AI and Generative AI Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Lead the AI revolution with strategic insight. This beginner-friendly course is designed for business leaders seeking to understand and apply generative AI to drive innovation and growth.

Explore the fundamentals of generative AI, including models like GANs and VAEs, and learn how they differ from other AI paradigms. Discover how to identify high-impact use cases across marketing, product design, and customer engagement. Gain a strategic framework for integrating generative AI into operations while navigating ethical, legal, and data privacy considerations. By the end of this course, you’ll be equipped to collaborate with AI experts, define KPIs, and evaluate the business impact of generative AI initiatives—without needing any programming skills.

Module 1, helps you unlock the power of Generative AI, tailored for forward-thinking leaders. Explore the crucial considerations like data privacy and ethics, while outlining strategic frameworks for seamless integration. Explore how Generative AI enhances personalized content, product prototyping, and supply chain operations. Discover its versatile applications across marketing, content creation, and customer engagement. Empower yourself with transformative insights to navigate today's dynamic business landscape. This module also discussed various frameworks that helps in not only just adapting; but also shaping the future of your organization in adopting and implementing generative AI.

What's included

13 videos6 readings2 assignments

13 videos Total 88 minutes

Generative AI and Businesses 4 minutes
Why to Think About GenAI 7 minutes
What is Generative AI 5 minutes
Challenges of GenAI Implementation and Adoption 5 minutes
Generative AI - The Endless Possibilities 6 minutes
Is GenAI Reliable and Efficient? 5 minutes
GenAI - The Risk it Brings for Businesses 6 minutes
Key Considerations While Thinking GenAI 6 minutes
Thinking GenAI – What is Your Winning Aspiration? 7 minutes
Where Would you Play? 7 minutes
How to Set Up for Success? 6 minutes
Accelerating the Gen AI Advantage 6 minutes
Expert Talks: Generative AI and Businesses 19 minutes

6 readings Total 65 minutes

Course Syllabus 5 minutes
The Future of Work With GenAI 15 minutes
Disclaimer 5 minutes
Limitations of GenAI - Current State 15 minutes
Determining the Best Fit Model of Change 15 minutes
The Role of Leaders in harnessing Generative AIs Potential 10 minutes

2 assignments Total 30 minutes

Generative AI - Introduction 15 minutes
Generative AI - The New electricity 15 minutes

In this 2nd module, you will learn how to leverage generative AI to create new value for your business. You will explore the key factors that influence the adoption of generative AI solutions, such as ethical, legal, and social implications, data quality and availability, and technical feasibility. You will also discover how to optimize and refine your generative AI models over time to ensure their relevance and accuracy. Finally, you will develop a plan to collaborate effectively with data scientists and AI experts to implement generative AI solutions that align with your organizational goals and vision.

What's included

5 videos2 readings2 assignments1 discussion prompt

5 videos Total 28 minutes

Learning From the Leaders 6 minutes
Setting up a Robust Ops Model 3 minutes
Ops Model in Action 3 minutes
Understanding Gen AI Adoption 4 minutes
Expert Talks: The Story of a Chatbot 12 minutes

2 readings Total 20 minutes

Some additional considerations for adopting GenAI 10 minutes
Data Governance and Generative AI 10 minutes

2 assignments Total 30 minutes

Enterprising Generative AI 15 minutes
Enterprising Generative AI 15 minutes

1 discussion prompt Total 10 minutes

Human-Gen AI Collaboration 10 minutes

Welcome to the 3rd module! In this module, you'll explore the considerations to establish vital Key Performance Indicators (KPIs) for measuring the impact of your Generative AI endeavors. Dive deep into the core concepts of generative models, demystifying powerful techniques like GANs (Generative Adversarial Networks) and VAEs (Variational Autoencoders). Understand the essence of generative AI and discern it from other AI paradigms, empowering you to make informed decisions for your business. Get ready to unlock the full potential of Generative AI and propel your organization to new heights of innovation and success!

What's included

9 videos7 readings3 assignments1 discussion prompt

9 videos Total 40 minutes

Establishing a Robust Ops Model 5 minutes
A Robust framework for integrating GenAI 5 minutes
Value measurement systems for Enterprise 4 minutes
Value measurement systems for Users 4 minutes
Navigating Ethical waters 2 minutes
How does GenAI work 3 minutes
How does AI learn 6 minutes
Generative AI Models 5 minutes
LLM-Ops 5 minutes

7 readings Total 77 minutes

Responsible AI framework 15 minutes
CEOs handboook for GenAI 15 minutes
AI Regulations and Considerations 10 minutes
Some core concepts 15 minutes
Data Architecture, Performance & GenAI 15 minutes
Congratulations 5 minutes
Acknowledgments 2 minutes

3 assignments Total 90 minutes

Drive to succeed 15 minutes
Wrap-up: The Generative AI Strategy 60 minutes
Gen AI Concepts 15 minutes

1 discussion prompt Total 10 minutes

Measuring Success 10 minutes

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Instructors

Instructor ratings

(11 ratings)

Rasesh Shah

Fractal Analytics

1 Course 2,908 learners

Offered by

Fractal Analytics

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Specialization
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Reviewed on Sep 13, 2024

Very good, infornative & to engance further my knowledge

Reviewed on May 26, 2024

Great course. Great explanations and frameworks presented. A few more case studies can be really good. Thanks guys for the well designed and researched content.

Reviewed on Jan 5, 2025

A very good overview of the principles and framework

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Frequently asked questions

It’s a strategic guide for business leaders to understand and apply generative AI for innovation and growth.

Identify AI opportunities, collaborate with experts, and measure impact using KPIs.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.