Introduction to Enterprise Growth and Innovation

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Introduction to Enterprise Growth and Innovation

Instructor: Marc H Meyer

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth
Define the focus of an innovation for effective user-centered design
Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 assignments

Taught in English

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There are 4 modules in this course

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course.

The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

What's included

8 videos11 readings4 assignments1 app item2 discussion prompts

8 videos Total 26 minutes

Introduction to Innovation 2 minutes
Meet your Faculty: Dr. Marc Meyer 1 minute
Innovation Project Example 3 minutes
Types of Innovation 6 minutes
Types of Innovation in Healthcare 3 minutes
Barriers to Innovation Part 1 4 minutes
Barriers to Innovation Part 2 4 minutes
Barriers to Innovation Part 3 3 minutes

11 readings Total 128 minutes

Course Overview 2 minutes
Syllabus - Introduction to Enterprise Growth and Innovation 10 minutes
Meet your Faculty: Dr. John D. Halamka 2 minutes
Academic Integrity 1 minute
Course Project Overview 5 minutes
Recommended Reading: The Fast Path to Corporate Growth 5 minutes
Overview 1 minute
Healthcare Innovation Examples 10 minutes
Pro Tip for Overcoming Barriers to Innovation 1 minute
Healthcare Innovation Project Milestone 2 Preview 1 minute
Resources on Innovation 90 minutes

4 assignments Total 194 minutes

Question to Consider Before you Explore Innovation 1 minute
Check Your Knowledge 180 minutes
Module 1 Quiz 10 minutes
Module 1 Honors 3 minutes

1 app item Total 2 minutes

Interactive: Barriers to Innovation in Healthcare 2 minutes

2 discussion prompts Total 25 minutes

Meet your Fellow Learners 15 minutes
Milestone 1: Project Proposal Ideas 10 minutes

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

What's included

3 videos5 readings5 assignments1 peer review1 app item

3 videos Total 26 minutes

Pragmatic, Impactful Innovation 4 minutes
The Power Tower Framework 12 minutes
Mars Company Case Example 10 minutes

5 readings Total 44 minutes

Introduction —Horizon 1, 2, 3 Framework 1 minute
Healthcare Innovation Example: Diabetes Management 25 minutes
The Mayo Digital Health Platform 15 minutes
Introduction to The Power Tower 1 minute
The Power Tower Framework 2 minutes

5 assignments Total 198 minutes

Check Your Knowledge 180 minutes
Check Your Knowledge 5 minutes
Check Your Knowledge 5 minutes
Module 2 Quiz 5 minutes
Module 2 Honors 3 minutes

1 peer review Total 60 minutes

Project Proposal 60 minutes

1 app item Total 5 minutes

Interactive Infographic: Three Horizons Framework 5 minutes

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

What's included

6 videos6 readings3 assignments1 app item1 discussion prompt1 plugin

6 videos Total 29 minutes

Module Introduction 5 minutes
Example of the Power Tower in Action 5 minutes
Identify Adjacent Market Opportunities - Signify Example 7 minutes
Customer Segmentation Template 1 - External Facing Projects 2 minutes
Customer Segmentation Template 2 - Internal Business Process 5 minutes
Developing Growth Strategies - Medication Management Example 6 minutes

6 readings Total 56 minutes

Introduction 1 minute
Practice - Customer Segmentation Template 1 30 minutes
Application to Internal Process Innovation 5 minutes
Applying Customer Segmentation Template 2 Example 5 minutes
At-Home Healthcare Services 14 minutes
Healthcare Innovation Project Milestone 4 Preview 1 minute

3 assignments Total 43 minutes

Check Your Knowledge 3 minutes
Module Quiz 30 minutes
Module 3 Honors 10 minutes

1 app item Total 2 minutes

Infographic: Process for Adjacent Markets 2 minutes

1 discussion prompt Total 10 minutes

Project Milestone 3: Customer Segmentation 10 minutes

1 plugin Total 2 minutes

Medically Home: At Home Initiative Mayo Partner 2 minutes

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.

What's included

3 videos5 readings3 assignments1 peer review1 app item1 discussion prompt

3 videos Total 18 minutes

Module Introduction 4 minutes
User Centered Design Process 5 minutes
Identify Different Types of Users and Buyers 10 minutes

5 readings Total 67 minutes

The Philosophy of the User-Centered Design 1 minute
Users, Buyers, and Use Cases 1 minute
User Needs Template 1: Target User, Use Case, and Buyer Focus 2 minutes
Congratulations 1 minute
User-Centered Design Resources 62 minutes

3 assignments Total 9 minutes

Check Your Knowledge 3 minutes
Module 4 Quiz 3 minutes
Module 4 Honors 3 minutes

1 peer review Total 120 minutes

Final Project Presentation: Proposal with Target Users/Buyers 120 minutes

1 app item Total 5 minutes

Electric Vehicle (EV) Example 5 minutes

1 discussion prompt Total 30 minutes

Share Your User Experience 30 minutes

Instructor

Marc H Meyer

Northeastern University

4 Courses 926 learners

Offered by

Northeastern University

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